Treat Yo' Self Bakery Introduce
Welcome to the vibrant world of **Treat Yo' Self Bakery**, a genuine local gem that has quickly become a favorite destination for residents and visitors across North Carolina. More than just a place to grab a quick pastry, this establishment in **Wilson, NC**, is a full-fledged experience, blending the comforting aroma of a traditional bakery with the inviting atmosphere of a modern coffee shop. For anyone searching for a high-quality, memorable sweet treat—whether it’s an everyday cookie or a spectacular custom-designed cake—Treat Yo' Self Bakery consistently delivers. This detailed overview is designed to give our fellow North Carolinians an in-depth look at what makes this bakery and coffee shop a must-visit, from their commitment to deliciousness to their deeply rooted community values.
In a region known for its warm hospitality and appreciation for local businesses, Treat Yo' Self Bakery stands out. They specialize not only in crafting desserts that are a delight to the taste buds but also in creating a space where everyone feels welcome. Their reputation extends far beyond Wilson, drawing in appreciative customers from as far as Virginia and the Wilmington area, all eager to sample the incredible cakes, cookies, and unique beverages that have earned them such high praise. When you step inside, you're not just a customer; you're joining a community that celebrates creativity, quality ingredients, and a good dose of fun.
The founders have poured their passion into this venture, which is notably an **LGBTQ+ owned business**, committed to creating an inclusive and supportive environment. This commitment shines through in the warm service and the diverse crowd that gathers here, making it a true **Transgender safespace** and a hub for the **LGBTQ+ friendly** community. Their dedication to excellence in both product and service is evident in every bite and every interaction. Whether you're starting your day with a delightful breakfast option or stopping by for a mid-afternoon pick-me-up, Treat Yo' Self Bakery promises a moment of indulgence that is well worth the visit.
Treat Yo' Self Bakery is conveniently located at **100 Pine St W Suite C, Wilson, NC 27893, USA**. This address places it in a prime, easily accessible spot within the city of Wilson, making it a perfect stop for those traveling through Eastern North Carolina or for locals running daily errands. Its location is designed for easy access, understanding that a great local bakery should be hassle-free to get to and enjoy.
Accessibility is a key priority for the bakery, ensuring that all members of the community can visit comfortably. They have taken proactive steps to ensure their location meets high accessibility standards.
Key accessibility features include:
- **Wheelchair accessible entrance**: The entry to the establishment is designed to be easily navigable for all patrons.
- **Wheelchair accessible parking lot**: Dedicated parking spaces ensure a convenient transition from vehicle to storefront.
- **Wheelchair accessible restroom**: The facilities are accommodating and well-maintained.
- **Wheelchair accessible seating**: The dine-in area is set up to comfortably seat patrons using wheelchairs.
Furthermore, parking is straightforward and free, a major convenience for a quick visit. Customers can utilize the **free parking garage**, **free parking lot**, or readily available **free street parking** options, eliminating any stress associated with finding a spot. This attention to detail in location and accessibility underscores their commitment to serving the entire North Carolina community.
Treat Yo' Self Bakery offers a wide array of services that extend beyond simply selling baked goods. They function as both a high-quality bakery and a welcoming coffee shop, providing various ways for customers to enjoy their products and space. Their service model is flexible, catering to different needs, from a leisurely stay to a quick grab-and-go.
Services offered include:
- **Dine-in**: Enjoying your treats and coffee right in the cozy, well-appointed atmosphere of the shop. This is a great option for a relaxed morning or afternoon.
- **Takeout**: For those on the move, delicious baked goods and beverages can be quickly packaged for enjoyment elsewhere.
- **In-store pickup**: A convenient option for pre-ordered items, such as custom cakes, ensuring a seamless and fast transaction.
- **In-store shopping**: Browse the daily selection of fresh pastries, cookies, and other delights at your leisure.
- **Onsite services**: The dedicated team is available to assist with custom orders, inquiries, and providing a pleasant experience while you are at the location.
- **Custom Cake Orders**: A highlight of their offerings, where the skilled bakers bring unique visions to life, specializing in beautiful, detailed, and delicious custom designs, as evidenced by satisfied customer reviews.
What truly makes Treat Yo' Self Bakery a standout business in North Carolina is the combination of their exceptional product quality, inclusive atmosphere, and modern conveniences. They’ve thoughtfully curated an environment and menu that appeals to a broad audience, ensuring a top-tier experience for every visitor.
Notable Features and Highlights:
- **Exceptional Baking Quality**: Customer reviews consistently rave about the baked goods, specifically citing the **"PERFECT light and spongy texture"** of the cupcakes, the fillings being **"deliciously complementary,"** and the icing being **"nice and light, not heavy and overly sweet."** Their chocolate chip cookies have even been called the **"best cookies I've ever eaten!"**
- **Creative & Delicious Custom Cakes**: They have a proven ability to take simple inspiration (like "vintage-looking cakes and frogs") and turn it into an adorable, delicious, and moist final product. This level of personalized artistry makes them a premier choice for celebrations in the region.
- **Inclusive and Welcoming Environment**: Identifies as **LGBTQ+ owned** and is explicitly **LGBTQ+ friendly** and a **Transgender safespace**. The atmosphere is designed to be welcoming and non-judgmental for all members of the community.
- **Quality Coffee & Unique Refreshers**: In addition to standard **Drip Coffee** and specialty options like **Sweet Cream** and seasonal items like **Pumpkin Cream**, they offer a fascinating beverage menu. This includes various **Hot Teas** (Lemon Ginger, Hot Cinnamon Spice) and unique **Cold Boba Refreshers** (Strawberry Lemonade, Blueberry Limeade, Orange Mango).
- **Convenient Amenities**: The shop provides **Restroom** facilities and **Wi-Fi**, making it a comfortable place to work or relax for a while.
- **Flexible Payment Options**: Transactions are simple and modern, accepting **Credit cards**, **Debit cards**, and **NFC mobile payments**.
Whether you're looking to place a custom cake order, inquire about the daily specials, or simply confirm hours of operation, reaching out to Treat Yo' Self Bakery is easy.
Key Contact Details:
- **Address**: 100 Pine St W Suite C, Wilson, NC 27893, USA
- **Phone (for calls)**: (252) 674-1194
- **Mobile Phone (for convenience)**: +1 252-674-1194
The team encourages prospective customers to contact them for any large or custom orders to ensure they can provide the best possible service and scheduling.
For North Carolinians seeking a bakery and coffee shop that genuinely cares about both its product and its community, **Treat Yo' Self Bakery** is the clear choice. It’s more than just the baked goods—though they are truly phenomenal. What makes this establishment worth choosing is the holistic experience they provide.
The quality of the baking speaks for itself. The cakes are described as **"super moist,"** the icing has **"just the right amount of sweetness,"** and even discerning customers who travel a distance praise the delicious variety, citing reasonable prices as an added bonus. This consistent commitment to superior flavor and texture means you can trust them for any occasion, from an important wedding cake to a casual coffee break.
The fusion of a top-tier bakery and a dedicated coffee shop also makes it a uniquely convenient option. You can satisfy your craving for a perfectly crafted pastry while also enjoying a high-quality coffee or one of their distinct Boba Refreshers. This dual identity ensures that it’s a destination for breakfast, a quick visit, or a relaxing afternoon.
Finally, choosing Treat Yo' Self Bakery is supporting a business with strong, positive community values. By being an openly **LGBTQ+ owned** and welcoming space, they contribute to a more inclusive and diverse local economy in Wilson and the greater North Carolina region. Their dedication to creating a safe, comfortable, and accessible environment for everyone—combined with their undeniably delicious treats—makes this local bakery truly exceptional and highly recommended for your next indulgent moment.
Treat Yo' Self Bakery Menu
Hot Tea
- Lemon Ginger
- Hot Cinnamon Spice
- Salted Caramel
- Green Tea
Cold Boba Refreshers
- Strawberry Lemonade
- Blueberry Limeade
- Orange Mango
Others
- Drip Coffee $2.65
- Prospectors Gold
- Sweater Weather
- Sweet Cream $4.50
- Pumpkin Cream $4.99
- Twix Iced Mocha $4.99
Treat Yo' Self Bakery Details
From the business
- Identifies as LGBTQ+ owned
Service options
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Coffee
Dining options
- Breakfast
Amenities
- Restroom
- Wi-Fi
- Wi-Fi
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking garage
- Free parking lot
- Free street parking
Treat Yo' Self Bakery Photos










Treat Yo' Self Bakery Location
Treat Yo' Self Bakery
100 Pine St W Suite C, Wilson, NC 27893, USA
Treat Yo' Self Bakery Reviews
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★ 5★ 4★ 3★ 2★ 1We live about 2.5 hours away, but decided to stop here on our way back from a trip down to Wilmington from VA. I've enjoyed watching all the decorating videos Greg posts. They are hilarious! But the desserts are the real star! We bought a variety of cupcakes, bars, and cookies and every single one was delicious! The cupcakes were the PERFECT light and spongy texture, the fillings were deliciously complementary, and the icing was nice and light, not heavy and overly sweet. We tried a few different cookies and cookie sandwiches, but the chocolate chip cookies were the best cookies I've ever eaten! The prices were very reasonable as well. We will definitely be back.
June 19 · Shannon SmithMy husband told them “she likes vintage-looking cakes and frogs,” and they absolutely nailed it. They turned that simple inspo into the cutest cake ever—I’m obsessed. Not only is it adorable, but it’s also delicious! The cake is super moist, and the icing has just the right amount of sweetness. We’ll definitely be ordering all our cakes from here going forward!
August 16 · Victoria GarnerCute bakery in a small town. Love watching Greg's videos on tik Tok and Facebook reels so I'm in Raleigh for a trip and find out Wilson, NC is only an hour away so we go visit. Staff was very friendly and welcoming. Was very pleasantly surprised to see Greg there and he couldn't have been nicer. Took time to talk to us and took a selfie with myself and my friend. I got the strawberry shortcake cupcake and my friend got the key lime cupcake. Both were delicious we also got a few cookies to go. Was also very pleasantly surprised how inexpensive all the items were. Would highly recommend this bakery if you're in town
May 06 · Scotty JohnsonMy friend and I were excited to visit Treat Yo' Self Bakery after seeing it on Instagram. We arrived around 1:30 PM, so the selection was somewhat limited, but there were still enough options to choose from. The desserts were aesthetically pleasing and looked SO good!Prices are great! I tried the lemon blueberry white chocolate cookie, and it was delicious! However, the fruity pebble cupcake was a bit of a letdown, as it lacked flavor. I'd rate it a 3/10.Overall, the bakery is super cute. The staff was okay—one of the girls was friendly, while the other didn't seem very knowledgeable about the desserts. However, this won't deter us from visiting again. I want to love the desserts so badly! Hopefully, I'll get to try one of the chocolate ones next time. 🪩🩷
February 21 · ShawnaWhat a wonderful place! Was is Raleigh area for business and decided to pick up some treats to take home. I'm so glad I did! From the moment I walked in the door to be greater with a warm Good Morning, until I was all checked out with my goodies, the staff and owners were nothing but smiles and pleasantries. The shop itself is bright, open and inviting. As for the treats, I took home and assortment of their baked goods including cupcakes (obviously😊), scones, brownies, and other pastries. My family and I have tasted several so far and have been nothing but pleased! My personal favorite was the cinnamon roll. Already one of my favorite pastries, their version with a very generous dose of cinnamon, and one of the best icing's I've ever tasted, made it one of my favorite all time versions ever!Do yourself a favor and treat yourself to a delightful and delicious baked good from Treat Yo' Self!
September 14 · Julie Harling
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