Val’s Vegan Bake Shop (the good good) Introduce
When it comes to the vibrant and diverse culinary scene in Los Angeles, finding a local gem that excels in both quality and inclusivity can be a true delight. For California residents seeking exceptional plant-based baked goods, Val’s Vegan Bake Shop, also known affectionately as The Good Good, is an absolute must-visit destination. More than just a bakery, this is a dedicated cake shop and wholesale provider that has earned a devoted following for its incredible range of vegan and often gluten-free pastries, custom cakes, and unique savory menu items.
The spirit of this establishment, a proud Armenian and women-owned business, shines through in every handcrafted item. Known for pouring "heart and soul" into their food, the dedicated team ensures that everything is made from scratch daily, using only the highest quality natural ingredients. This commitment to fresh, quality baking provides a welcome alternative to mass-produced fare, delivering baked goods that are moist, flavorful, and satisfy even the most discerning palate, vegan or not.
Val’s Vegan Bake Shop has successfully carved out a unique niche in the competitive LA food scene by blending traditional Armenian flavors with a modern, fully vegan approach. The result is a truly original menu that features everything from flaky, buttery-tasting croissants—a challenge to perfect in the vegan world—to unique, hearty sandwiches. For anyone hosting an event or simply craving a daily treat, this East Hollywood spot promises an unforgettable experience built on passion, tradition, and incredible vegan innovation.
Location and Accessibility
Val’s Vegan Bake Shop (the good good) is conveniently situated in the heart of Los Angeles, making it an accessible spot for locals across the greater California region, especially those in the central LA area.
The bakery’s physical address is a central point for both pickups and in-store services:
4871 Santa Monica Blvd, Los Angeles, CA 90029, USA
For those planning a visit, accessibility is a key consideration. The business demonstrates a commitment to serving all community members by offering features designed for convenience:
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- NFC mobile payment options for quick transactions
- A friendly, LGBTQ+ affirming environment
- Proximity to various street parking options in East Hollywood
While the space caters to a quick and efficient visit for pickups, which is perfect for busy Angelenos, the central location on Santa Monica Boulevard places it within easy reach of major local thoroughfares, simplifying the journey whether you’re coming from Hollywood, Silver Lake, or elsewhere in the California region.
Services Offered
Val’s Vegan Bake Shop operates across multiple capacities to serve the community’s diverse needs, functioning as a top-tier cake shop, a daily bakery, and a major wholesale supplier. Their comprehensive services ensure that whether you need a quick savory lunch or a custom cake for a large event, they have you covered.
- Retail Bakery Services: Offering a daily selection of fresh, in-house baked vegan and often gluten-free pastries, cakes by the slice, and savory lunch items for individual customers.
- Custom Cake Shop: Specializing in custom cakes for birthdays, weddings, and other major celebrations, providing delicious vegan and dairy-free options for all life’s occasions.
- Wholesale Bakery Partnerships: Supplying other local California businesses, including coffee shops and cafes, with a wide array of vegan and gluten-free pastries, croissants, muffins, and cakes baked fresh nightly.
- Takeout and In-Store Pickup: Customers can place orders for convenient pickup at the East Hollywood location.
- Delivery Services: Providing delivery options for both retail and wholesale customers, offering convenience throughout the Los Angeles area.
- Catering: Known for exceptional service for events, such as the rave-reviewed catering for yoga studio launch parties, demonstrating their ability to handle large orders with high quality.
Features / Highlights
This bakery distinguishes itself through a number of unique features that make it a standout choice for local California residents, particularly those who follow a plant-based or gluten-free diet.
- Authentic Armenian Heritage: The bakery is rooted in Armenian tradition and is women-owned. This heritage is famously showcased through their use of Matnakash, a leavened traditional Armenian flatbread whose name means "finger draw" or "finger pull," referring to its distinctive finger-pulled pattern. This house-made bread is the foundation for their signature sandwiches, a true culinary highlight.
- Signature Savory Dishes: Must-try savory options include the highly-praised Truffle Melt sandwich and the Pita Stuffed Meat & Potatoes. The latter features crispy baked scallion potatoes, smoky aioli, house-ground mushroom ‘meat,’ and sauerkraut, all served on their signature Matnakash flatbread.
- Exceptional Vegan Croissants: Customers consistently rave about the quality of the vegan croissants, noting their flaky texture and rich flavor. Varieties include Plain, Chocolate, Almond, and a beloved Savory Croissant (often a ‘cheesy’ option).
- Full Vegan & Gluten-Free Menu: The menu is entirely plant-based and features numerous gluten-free options, making it a reliable and safe choice for those with dietary restrictions.
- Highly-Rated Lunch Menu: The lunch offerings are considered exceptional and unique, with items like the “Egg” Scramble Sandwich, The Good Good Bowl, and Oven Roasted Eggplant, alongside freshly made sides like Crispy Baked Scallion Potatoes and house-made dips (Hummus and Baba Ganoush).
- Focus on Quality and Ingredients: Everything is baked from scratch daily using natural, high-quality ingredients, resulting in a product that often surpasses non-vegan counterparts in both taste and texture.
Contact Information
For any inquiries, orders, or to coordinate a wholesale partnership, you can reach Val’s Vegan Bake Shop (the good good) using the following professional contact details:
Address: 4871 Santa Monica Blvd, Los Angeles, CA 90029, USA
Phone: (323) 327-1802
Mobile Phone: +1 323-327-1802
What is worth choosing
For California locals, especially those in search of truly delicious and dependable vegan and gluten-free food, Val's Vegan Bake Shop offers a compelling reason to visit. What truly sets this establishment apart is the fusion of high-quality vegan baking with authentic, deeply flavorful savory food, all wrapped up in a warm, community-focused business model.
Choosing Val's means selecting a business that is not only women-owned and proudly Armenian but one that puts an immense amount of care into every product. Customers highlight the "exceptional" quality of the food and the "heart and soul" that goes into the baking. This is not just a place to grab a quick bite; it's a destination for unique culinary experiences.
The savory dishes, in particular, elevate this bakery beyond the typical pastry shop. The Truffle Melt, a customer favorite, is an absolute must-try, offering a rich and satisfying lunch that critics rave about. Similarly, the Pita Stuffed Meat & Potatoes provides a complex and hearty flavor profile that is truly unique to their kitchen. The distinction of serving these dishes on their traditional Matnakash flatbread adds an layer of authenticity and texture that is incredibly rewarding.
Moreover, for special occasions, their custom vegan cakes and specialty pastries—including the famously flaky croissants—are the perfect solution. Customers who have used them for wedding and birthday cakes speak to the beautiful presentation and the fact that the flavor is so good, you'd never guess it was vegan.
Whether you are a devoted vegan, someone with dietary restrictions looking for safe and delicious options, a business owner in need of premium wholesale pastries, or simply a foodie exploring the best of LA’s diverse flavors, Val’s Vegan Bake Shop (the good good) delivers on its name—it truly is the good good. It is a local treasure that promises both incredible food and a wonderful, friendly experience, making it a highly recommended stop on your California culinary tour.
Val’s Vegan Bake Shop (the good good) Food & drink
Lunch
- The Good Good Bowl $10.50
Falafel, forbidden rice, baba ganous, house lemony kale salad, house mushroom meat blend, hummus, red cabbage slaw
- Falafel $10.00
Forbidden rice, gem lettuce, persian cucumber & tomato dressed in lemon vinaigrette, house tahini sauce with side of pita bread and fermented veggies
- Meat & Potatoes $11.00
Oven roasted scallion potatoes, house ground meat, lemony kale salad w/ side of pita or matnakash bread
Good Food, On Bread
Our delicious house bread is ¨matnakash¨, a traditional fingers pulled armenian flat bread. You can also sub with bagel of choice or gf bread
- ¨Egg¨ Scramble Sandwich $8.00
Baked garbanzo & organic tofu scramble, scallion aioli, crisp lettuce
- Pita Stuffed Meat & Potatoes $9.50
Crispy baked scallion potatoes, smoky aioli, house ground mushroom & impossible meat blend, sauerkraut
- Oven Roasted Eggplant $8.50
Bell pepper spread, roasted baby tomatoes, pea saute, mozzarella, tahini, fresh basil on baguette
- Truffle Melt $8.50
Wild mushroom blend, sauteed spinach, smoked provolone, on baguette
Sides
- Fresh Fruit $3.00
- Avo Slices $3.00
- Avo Cilantro Spread + Bread $4.00
- House Hummus + Bread $4.50
- Baba Ganoush + Bread $5.00
- House Lemon-Lime Kale Salad $4.00
- Crispy Baked Scallion Potatoes $4.00
- Falafel (3 Pcs) $4.50
Pastry Paradise - Sweet & Savory
- Plain Croissant $4.00
- Chocolate Croissant $4.25
- Almond Croissant $4.50
- Savory Croissant $5.00
- Cake Of The Day $4.50
- Vegan Pastry $4.50
- Gf & Vegan Pastry $4.75
Val’s Vegan Bake Shop (the good good) Details
From the business
- Identifies as women-owned
- Small business
Service options
- Delivery
- In-store pickup
- Takeout
- Onsite services
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible seating
Amenities
- Gender-neutral restroom
- Restroom
- Wi-Fi
- Wi-Fi
Crowd
- LGBTQ+ friendly
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Val’s Vegan Bake Shop (the good good) Photos










Val’s Vegan Bake Shop (the good good) Location
Val’s Vegan Bake Shop (the good good)
4871 Santa Monica Blvd, Los Angeles, CA 90029, USA
Val’s Vegan Bake Shop (the good good) Reviews
meattrufflesavorymushroombowlcroissantmuffinbaked goodspotatoespita
★ 5★ 4★ 3★ 2★ 1I was hosting a launch party of my yoga studio and wanted vegan food and The Good Good went above and beyond. Everyone was raving about the food and as a host I hadn’t had a chance to sample their stuff not eat on the day of the event. I finally got a chance to check them out and I have to say this is beyond what I e tasted in this town. Good vegan food is hard to find and everything I’ve had has been exceptional. This Armenian, women owned business is worth the visit. The vibe is right, there’s a lot of heart and soul out into the food and if you’re lucky you’ll meet the owner who’s super fun. Go. The good good is the vegan food that doesn’t disappoint.
April 24 · ArmenAwesome vegan bakery with some amazing pastries. Their “cheesy” croissant is possibly one my all time favorites. Had a muffin too and some savory ones. One thing I didn’t care for was the coffee. They just use a machine for the pours and they’re not exactly good unless you get it with sweeteners and milk. Still worth having with your treats!The patio isn’t around anymore and the hours are much more different now since the loss of the owner. But still worth going after getting their schedule.
July 02 · Avedon ArcadeSona is a lovely, warm, kind person - and phenomenal baker - who is keeping her wonderful daughter Val’s dream alive by continuing to bake and serve delicious vegan pastries and cakes.Please note that while The Good Good restaurant/cafe no longer serves walk ins, you can order their delicious pastries - sweet and savory - a couple of days ahead of time for pickup. All the info is on their website and social media.My husband and I live in San Diego, but we always look forward to picking up yummy Good Good pastries whenever we come to LA. 😊
June 02 · Felicia MThis place is a wonderful hole-in-the-wall. The food is GREAT, wonderful flavor that definitely surprised me. I got the 'meat' and potatoes bowl, an iced latte, and a couple baked goods (cherry almond butter muffin and savory mushroom croissant). I will definitely return for the food - zero doubt. The place itself is a bit tough to spot from the street and parking in front is tiny - recommend street parking, which is plentiful all around. Service was nice.Why not 5 stars? The baked goods case had some flies flying around inside, the music was very loud, and no wifi available for customers (even though it was listed as available on Yelp, weird). The bathroom is not the cleanest but at least one is available. The outside seating area is shared with the businesses next door. My intent was to get some work done here over lunch but this is not the place for it given lack of internet, loud music, and loud outside seating (many people/tables, right on a bust street).Maybe future post-covid visits will bump this up to a 5-star - but for now, I can't wait to return to try out more dishes!
December 26 · Karolina NowakMy friend and I stumbled upon this place after our first choice fell through. So glad we came across The Good Good! The staff were super friendly and checked in on us throughout our meal. The food itself was delicious. Definitely will come again! Outdoor dining is available!
August 13 · Malia
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