Victoria Pastry Company Introduce
Victoria Pastry Company stands as a true San Francisco institution, a family-owned Italian bakery that has been a cherished part of the California culinary landscape for over a century. With roots tracing back to 1914 in the heart of the city's vibrant North Beach neighborhood, this establishment is more than just a bakery; it is a delicious testament to Italian heritage, quality craftsmanship, and timeless recipes passed down through generations. For those in California seeking authentic, homemade Italian desserts—from delicate pastries to show-stopping custom cakes—Victoria Pastry Company remains a premier destination.
This traditional cake shop and cafe specializes in a wide array of baked goods that perfectly capture the essence of classic Italian sweets. Whether you're craving a quick slice of heaven, planning a major celebration, or simply needing a moment to enjoy an expertly made pastry and coffee, this beloved local gem offers an experience steeped in history and flavor. Local patrons and visitors alike flock here for the unparalleled quality and comforting nostalgia found in every bite, confirming its enduring status as a cornerstone of San Francisco's "Little Italy."
The commitment to using only the finest, real ingredients is a core part of Victoria Pastry Company’s philosophy. This dedication to quality ensures that favorites like the world-famous Princess Cake and traditional Cannoli taste just as exquisite today as they did decades ago. It's this unwavering consistency and adherence to tradition that has allowed the bakery to thrive and continue creating sweet memories for California families across multiple generations.
For California residents in the Bay Area looking for a reliably excellent bakery experience, Victoria Pastry Company offers a perfect blend of historic charm, friendly service, and truly authentic Italian flavor.
Location and Accessibility
Victoria Pastry Company is conveniently nestled at 700 Filbert St, San Francisco, CA 94133, USA. This central location places it perfectly within the historic and lively North Beach district, which is renowned for its Italian-American heritage, cafes, and restaurants. The bakery is notably situated right near Washington Square Park, making it an excellent stop for a treat before or after enjoying the local green space. Many customers appreciate the proximity, noting that it's "awesome to grab a coffee/pastry for Washington Square park," or as a worthwhile detour near other popular local spots.
The accessibility of the location is designed to accommodate all visitors. The establishment features a wheelchair-accessible entrance, ensuring that all community members can comfortably access their favorite treats. For those driving to the North Beach area, both free street parking and paid street parking options are available in the vicinity, though customers should always be mindful of San Francisco's parking regulations. The area is generally considered easy to navigate, and the quick-visit planning amenity means you can easily stop in to grab a pastry and coffee even on a busy day.
The bakery's consistent operating hours further enhance its accessibility for locals. Victoria Pastry Company is open seven days a week, from Monday through Sunday, between the hours of 7:00 AM and 8:00 PM. This expansive schedule accommodates early risers seeking a morning coffee and pastry, as well as those looking for a late afternoon or early evening dessert.
Services Offered
Victoria Pastry Company provides a comprehensive range of services tailored to meet the needs of all its local California customers, from individual indulgence to major celebration planning.
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LI Onsite Services: Enjoy your pastries and coffee right at the cafe. Seating is available, offering a cozy atmosphere for savoring your treats.
LI Takeout: Quick and easy in-store service for grabbing your favorite items to go.
LI In-store Pickup: Convenient option for collecting orders placed in advance, perfect for cakes and large pastry selections.
LI Delivery: Services are offered through various platforms, allowing you to enjoy authentic Italian pastries from the comfort of your home or office.
LI Custom Cake Orders: Specializing in handcrafted custom cakes for all events, ensuring a centerpiece that is both visually stunning and delicious.
LI Coffee Service: A selection of coffee options is available to perfectly complement your choice of pastry.
LI Payment Flexibility: Accepts all major forms of payment including credit cards, debit cards, and NFC mobile payments for a smooth transaction process.
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Features / Highlights
Victoria Pastry Company has distinguished itself over the decades through several key features that make it a favorite among California residents and a notable cultural landmark.
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LI Historic Italian Heritage: Established in 1914, the bakery boasts a legacy of over a century of traditional Italian baking, using cherished, authentic recipes.
LI Famous Princess Cake: A must-try specialty that customers consistently rave about. It features an almond fondant layer, white cake, vanilla crème, and often a layer of strawberry jelly, noted for its "perfect sweetness." Available both as whole cakes for gatherings and convenient single slices.
LI Authentic Italian Pastries: Known for classic, high-quality Italian desserts including creamy Cannoli (a customer favorite at only $6.95), rich Tiramisu ($7.75), Almond Tart, and Panna Cotta ($7.75).
LI Wide Selection of Cookies: Offers assorted tea cookies available "by the pound" ($25.95), which customers find to be a super affordable and great option for variety.
LI Celebration Cakes: A go-to for special occasion cakes like the Chocolate Truffle, St. Honore, and Strawberry Shortcake, all available in 8-inch round sizes for $47.50 and up.
LI Prime North Beach Location: Situated across from Washington Square Park in San Francisco's Little Italy, offering a perfect spot for locals and tourists alike to relax and indulge.
LI Accessibility and Amenities: Features a wheelchair-accessible entrance and on-site restroom amenities, prioritizing customer comfort.
LI Open Seven Days a Week: Maintains consistent daily hours from 7:00 AM to 8:00 PM, making it easy to fit a visit into any schedule.
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What is Worth Choosing
For a first-time visitor or a long-time California local, the selection at Victoria Pastry Company is extensive, but a few items stand out as essential choices that truly represent the heart of this historic Italian bakery. The most talked-about item is unquestionably the Princess Cake. Whether you opt for a whole cake ($47.50) for a birthday or a Princess Slice ($7.75) for an afternoon treat, the subtle sweetness of the almond marzipan combined with the light cake, raspberry jam, and vanilla custard is an experience in pure delight—a local favorite that is celebrated across San Francisco.
Beyond the iconic cake, a trip would be incomplete without trying their authentic Italian treats. The Cannoli ($6.95) is frequently highlighted in reviews for its crisp shell and slightly sweetened ricotta filling, making it one of the best value and most classic Italian choices on the menu. The Tiramisu ($7.75), described as the "ultimate of Italian lusciousness," and the Almond Tart Slice ($7.75) are also high on the list for anyone seeking traditional, rich, and satisfying flavors.
For those planning a celebration or needing a hostess gift, the option to buy Cookies by the Pound ($25.95) is an excellent, affordable choice that allows for sampling a variety of their delectable tea cookies. Finally, the convenience of grabbing a pastry and one of their excellent coffees to enjoy at Washington Square Park is a uniquely San Franciscan pleasure that thousands of Bay Area residents appreciate. Victoria Pastry Company is a place where every item tells a story, making any choice a worthwhile decision.
Contact Information
The dedicated team at Victoria Pastry Company is ready to assist you with your order, whether you're inquiring about a custom cake or confirming their daily selection of pastries.
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Address: 700 Filbert St, San Francisco, CA 94133, USA
Phone: (415) 781-2015
Hours of Operation: Monday - Sunday: 7:00 AM - 8:00 PM
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Victoria Pastry Company Menu
Pastry
- Strawberry Shortcake $7.75
Vanilla sponge cake with fresh strawberries and whipped cream filling and icing.
- Panna Cotta $7.75
Cooked cream, slightly sweetened and topped with fresh fruit.
- Cookies By The Pound (1 Lb) $25.95
Assorted tea cookies. Cookies and amount may vary slightly depending on weight. All cookies will be packaged in a box.
- Chocolate Truffle $7.75
Chocolate devils food cake filled with a decadent ganache filling and topped with a truffle glaze.
- Chocolate Éclair $7.75
Old fashioned éclair filled with fresh whipped cream or custard topped with a rich chocolate glaze.
- Black And White $7.75
Vanilla and chocolate layers alternating with fresh whipped cream and topped with a rich fudge icing.
- Princess Slice $7.75
Vanilla sponge soaked in a triple sec with a layer of raspberry jam, vanilla custard, and whipped cream draped with green marzipan.
- Carrot Cake $7.75
Super moist carrot layers filled with a rich cream cheese icing. Contains nuts and raisins.
- Tiramisu $7.75
The ultimate of Italian lusciousness. A rich and smooth mascarpone cream between layers of soaked sponge with rum and espresso.
- Cannoli $6.95
A crisp cannoli shell filled with a slightly sweetened and creamy ricotta filling and sprinkled with chocolate chips.
- Fruit Cheesecake $8.95
Graham crust and rich New York Cheesecake topped with fresh fruit. Fruit may vary depending on availability.
- Almond Tart Slice $7.75
Delicious and moist almond cake with a puff pastry bottom topped with a thin layer of raspberry preserves. Finished with toasted almonds.
Whole Cakes
- Almond Tart (Whole 10") $29.00
Delicious and moist almond cake with a puff pastry bottom topped with a thin layer of raspberry preserves. Finished with toasted almonds and powdered sugar. Perfect for breakfast and afternoon snack or dessert.
- Chocolate Truffle (8” Round) $47.50
Chocolate devils food cake filled with a decadent ganache filling and topped with a truffle glaze.
- Princess Cake $47.50
One of our most popular cakes. Moist sponge layers brushed with an orange simple syrup in between is a thin layer of raspberry preserves, Italian pastry cream, and fresh whipped cream. This cake is then covered in almond paste.
- St Honore Cake (8” Round) $47.50
A thin puff pastry layer followed by a sponge layer soaked with rum is topped with whipped and Italian pastry cream filling. Custard filled puffs on top.
- Strawberry Shortcake $49.95
Vanilla sponge cake with fresh strawberries and whipped cream filling and icing
Victoria Pastry Company Details
Service options
- Delivery
- In-store pickup
- Onsite services
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Amenities
- Restroom
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free street parking
- Paid street parking
Victoria Pastry Company Photos










Victoria Pastry Company Location
Victoria Pastry Company
700 Filbert St, San Francisco, CA 94133, USA
Victoria Pastry Company Reviews
princess cakesweettiramisucannoliitalianstrawberry shortcakealmondpanna cottawalkingnapoleon
★ 5★ 4★ 3★ 2★ 1This review is specifically for their Princess Cake! This bakery is located near the north beach area/little Italy and my friends from SF rave about their Princess Cake. We got one for a birthday and it’s the perfect sweetness. It’s an almond fondant layer that’s not too sweet with white cake and crème and I think strawberry jelly? The whole cakes are perfect for a small gathering and the slices are perfect if you want to try! I’m sure service there is great, they have so many options of cakes, pastries and coffee. It looks like you can also enjoy your desserts inside and outside!
May 26 · Liann AmaganLove this spot, awesome to grab a coffee/pastry for Washington Square park, the line at Mama’s or because the pastries are so good!Really a huge fan of the princess cake and the biscotti. Love buying assorted cookies for the price by the pound, super affordable. Coffee is totally fine. Fast service. Easy location.
May 07 · Ben WFirst time to try this pastry shop and it definitely won't be the last! We got:* wedding cookies - cute small cookies! We 'only' got a dozen and should have ordered 2 dozen* almond torte - good, reminds me of the one from Dianda's which I haven't tried for some time so can't say which one is better* Luigi bar - good but tasted somewhat similar to the almond torte for meCan't wait to go back and try their other pastries!
March 30 · Kathy LCThis place has the best egg bagel I’ve ever had! The service was excellent—Gloribel (I hope I’m spelling her name right) was incredibly kind and helpful. She even gave us suggestions on places to visit; she should be a tour guide! Such a lovely woman. Highly recommend stopping by!
May 22 · Adriana Prieto QuinteroSoooo I’m visiting from NC, just walking around town and had a major sweet tooth and went to google and typed “bakery near me”. This was not one of the bakeries that popped up. Google initially showed me a bakery maybe 2 blocks away and that’s where I went first. They looked understaffed, so after a few mins of growing inpatient in line, I decided to leave and look elsewhere. Plus, the vibes just weren’t there. Srry for the lengthy intro but I just gotta share how good God is lol. Anyways, I went back onto Google and this place showed that it was a short walk. Immediately once I walked in, the guy and girl behind the counter acknowledged my presence & smiled while letting me know they see me! All of the treats looked freshly made and the shop was clean. I almost chose my go-to treat, a strawberry shortcake cake but thankfully I decided to listen to those reviews that raved about the princess cake. Being an outta-towner I never knew princess cakes existed, and now I’m obsessed. Bcus what do u mean I went my entire life without knowing anything about this deliciousness??? Holy crap! God is so good bcus that other shop didn’t offer princesses so I would’ve totally missed out! It took everything in me not to order several more slices to take back home. Thank u to the bakers and thank u to the reviewers for putting me on! Yall will be seeing me again! PS had to take a bite before taking a pic
June 23 · Nijae
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