Beard Papa’s Introduce
In a city known for its diverse and dynamic food scene, finding a place that specializes in one thing and does it exceptionally well is a true delight. Beard Papa’s is just such a place. Tucked away in the bustling Midtown East neighborhood, this bakery stands out not for its wide array of products, but for its singular focus: the cream puff. For a New Yorker with a sweet tooth, the idea of a bakery dedicated to perfecting this classic dessert is a tantalizing one. Beard Papa’s brings a touch of Japanese confectionery artistry to the heart of Manhattan, offering a unique and consistently delicious experience. The brand has built a loyal following based on its commitment to freshness, quality ingredients, and a unique approach to the traditional cream puff. This article will provide an in-depth look at what makes Beard Papa's a beloved local institution, from its prime location to its signature offerings and the reasons it continues to attract a steady stream of customers. Whether you're a long-time fan or a newcomer curious about what makes their cream puffs so special, this guide will provide all the information you need to understand why this place is a must-visit destination in the city.
Beard Papa’s is conveniently located at 239 E 53rd St, New York, NY 10022, placing it squarely in the middle of the vibrant Midtown East area. This location is ideal for a number of reasons. It is easily accessible for the many people who work in the area, offering a perfect spot for a midday treat or a post-work dessert. The neighborhood is a hub of activity, surrounded by corporate offices, residential buildings, and several major landmarks. Public transportation is readily available, with multiple subway lines and bus routes serving the area, making it a simple stop for anyone navigating the city. The central location also makes it a great spot for tourists exploring Manhattan to grab a quick, delicious snack. The street-level shop is easy to spot, and its inviting storefront draws you in with the promise of fresh, delicious cream puffs. The ease of access, combined with its location in a high-traffic, high-visibility area, ensures that Beard Papa's is a convenient and well-known destination for anyone in Midtown and beyond. Its proximity to other popular eateries and shops also makes it a natural stop on a day of exploring or running errands in the city.
Beard Papa’s specializes in one core product, but offers a variety of services and options to enhance the customer experience. This focused approach allows them to perfect their craft and deliver a consistently high-quality product.
Freshly Baked Cream Puffs: The main draw is their signature cream puffs. They are baked fresh daily and filled with cream to order, ensuring maximum freshness and a delightful contrast of textures.
Variety of Cream Flavors: While the classic vanilla cream is a staple, Beard Papa’s also offers a rotating selection of other flavors. These can include popular options like chocolate, strawberry, green tea, and more, providing a reason for customers to come back and try something new.
Customizable Puff Shells: The bakery offers different types of choux pastry shells for their cream puffs, such as the classic shell, an eclair shell, or a crispy pie crust shell. This customization allows customers to choose their preferred texture to pair with their chosen cream.
Collaborations and Limited-Time Offerings: Beard Papa's is known for its creative collaborations, often with popular cultural franchises like anime. As one customer mentioned, these collaborations often come with special themed cream puffs and merchandise, creating a unique and exciting experience for fans.
Quick and Efficient Service: For a city where time is of the essence, Beard Papa's prides itself on fast service. Customers receive their cream puffs quickly, making it a perfect spot for a grab-and-go dessert without a long wait.
What truly makes Beard Papa’s a highlight for New Yorkers are the unique features that define its brand and product.
Freshness is Key: The bakery’s commitment to filling each cream puff with cream only after it is ordered is a core feature. This ensures the choux pastry remains crisp and the cream inside is cold and fresh, creating the perfect textural and temperature contrast.
Japanese-Inspired Quality: Beard Papa's originates from Japan, and its products reflect the high standards of Japanese confectionery. This is evident in the quality of the ingredients and the precise execution of each cream puff.
Engaging Collaborations: The bakery’s willingness to engage in fun, pop-culture collaborations, as mentioned by a satisfied customer, creates a buzz and a reason for people to visit, even if they aren't regular customers. The added bonus of merchandise makes it a memorable experience.
Customer-Focused Service: The staff at Beard Papa’s are consistently described as nice and kind. One review highlighted how employees went out of their way to provide a free gift even after the customer returned the next day, showcasing a commitment to customer satisfaction and a friendly attitude.
A Specialized Niche: While some customers may have a preference for a softer puff shell texture, the focused menu ensures that the bakery is a true expert in its field. This specialization creates a destination for anyone specifically craving a high-quality cream puff.
To satisfy your craving for a fresh cream puff or to get in touch with the team, here is the contact information for Beard Papa’s.
Address: 239 E 53rd St, New York, NY 10022, USA
Phone: (212) 935-6308
The mobile number is +1 212-935-6308.
Beard Papa’s is perfectly suited for New York locals for several key reasons. Its convenient Midtown East location makes it an easy and accessible spot for anyone working or living in the area, or for those passing through on their daily commute. In a city where time is a precious commodity, the bakery's quick and efficient service ensures that you can get your dessert fix without a lengthy wait. The quality of their ingredients and the freshness of their products, a core part of their brand identity, resonates with a local population that appreciates high standards. While one customer noted a preference for a different texture in their puff shell, the fact that the cream filling was still delicious and generously portioned speaks to the overall quality of the product. Beard Papa's also offers a unique experience with its creative collaborations and rotating flavors, giving New Yorkers a reason to return and discover something new. Ultimately, it’s a place that delivers on its promise: a fresh, delicious, and satisfying cream puff, served with a smile. For a city that values both quality and efficiency, Beard Papa’s is a perfect fit, providing a small but delightful moment of sweetness in the midst of a busy New York day.
Beard Papa’s Details
Service options
- Kerbside pickup
- Delivery
- In-store pick-up
- In-store shopping
- Takeaway
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
Offerings
- Coffee
Crowd
- LGBTQ+ friendly
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Beard Papa’s Photos










Beard Papa’s Location
Beard Papa’s Reviews
cream puffsfillingvanillacreme bruleeflavorsmatchachouxgreen tealightstrawberry
★ 5★ 4★ 3★ 2★ 1I used to love cream puffs from here. Unfortunately, I feel like the quality has gone down. The cream puff was really crispy almost felt more like a croissant texture than a puff. The cream inside tasted really good and they did fill the puff well but unfortunately it didn’t make up for the crispy puff.Staff was nice and they gave me the cream puff really fast.Insta: @TheShahLALand
March 16 · Forum ShahI went for the collab with this anime and I loved it! It's delicious! 💜especially the chocolate-filled ones!On the day of the first day, they didn't have the merch available.. when I showed my receipt the next day, the employees gave me the free gift ! That was kind! ✨
January 17 · Aralicia CarloWent for the Zenless Zone Zero collab, but was genuinely surprised at how good the cream puffs were. Definitely worth a shot.
June 14 · DrFestiveFrankThe puff shell was too hard and too chewy, as if it were made by an amateur baker using cheap flour. The custard was not generously spread inside the shell and it tasted like a burned milk and was similar to the Dunkin Donut's Bavarian Cream (artificial everything). It was not silky or rich as it was in the past. Just make your own eclairs at home and fill them with the custard that has a true egg, a real cream from the cow, a real vanilla and sugar. Also, I paid $10.87 for these puffs.
May 03 · Vita DMy friends decided they wanted an after-dinner treat and decided to have Beard Papa's cream-filled pastries. This company has been around for ages, and it was a nostalgic visit for those of us who had one near our college stomping grounds.My friends ordered the Ube flavor, but decided to wait until they got home to try them. I went with an Original, which is a vanilla cream-filled puff pastry. It tasted just like I remembered when back in college, so the recipe has not changed after all these years. The pastry is airy, but dense enough to hold up to the cream filling at the same time. The creamy interior is sweet, but not cloyingly so. It's just the right amount of sweetness you'll want after a meal.
November 15 · Wendy F.
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