Hide and sweet Introduce
For discerning residents of North Bergen, New Jersey, and connoisseurs of fine patisserie across the wider Hudson County area, Hide and Sweet offers a truly exceptional culinary escape. This charming bakery has quickly become a beloved destination, lauded for bringing the authentic flavors and refined elegance of France right to the heart of New Jersey. Far more than just a place to grab a quick bite, Hide and Sweet provides an immersive experience, complete with "delicious" and perfectly balanced French cakes, arguably the "best pain au chocolat in NJ/NY," and a delightful ambiance that invites "a little self care." If you've been searching for that elusive taste of Parisian boulangerie right here in the Garden State, your quest ends at Hide and Sweet.
Hide and Sweet stands as a testament to genuine artisanal craftsmanship and a passionate dedication to French baking traditions. The glowing testimonials from customers, including those who are "hard to convince," underscore the bakery's commitment to quality, authenticity, and customer satisfaction. From expertly crafted croissants that feel "like taking a little piece of France with you" to custom cakes that perfectly balance sweetness and flavor, every offering is designed to transport you. This article aims to provide a comprehensive and engaging overview of what makes Hide and Sweet a must-visit destination for anyone in the North Bergen area seeking an unparalleled French bakery and café experience, embodying the spirit of "Bonjour Mon Amie!"
Hide and Sweet is conveniently located at 7415 Broadway, North Bergen, NJ 07047, USA. Broadway is a significant thoroughfare in North Bergen, making the bakery easily accessible for residents within the township and those in surrounding communities such as Guttenberg, West New York, Fairview, and even parts of Union City. Its placement on a well-known road ensures visibility and straightforward navigation for visitors.
For those traveling by car, street parking options are typically available in the vicinity of Broadway, though availability can vary depending on the time of day. North Bergen, like much of Hudson County, is well-served by NJ Transit bus routes. Numerous bus lines operate along Broadway, with stops conveniently located within a short walking distance of Hide and Sweet. This excellent public transportation access ensures that the bakery is a viable and easy destination for pedestrians and those relying on transit, making it a perfect spot for a leisurely morning coffee and pastry or for picking up treats for a special occasion. The accessible location contributes to its appeal as a local gem.
Authentic French Cakes: Hide and Sweet specializes in exquisite French cakes. Customers praise specific creations like a "French cake with strawberries" (even out of season) and a "chocolate one" with "3 layers with chocolat genoise, hazelnut insert and chocolate mousse," highlighting their quality, balanced sweetness, and rich flavors.
Artisanal Croissants and Viennoiseries: The bakery offers a range of traditional French viennoiseries, with the "pain au chocolat" being singled out as the "best I've tried in NJ/NY." Classic croissants, including savory options like "croissant with ham and cheese (Mayo and a little mustard seed dressing)," are also highly recommended for their authentic taste and flaky texture.
Custom Cake Orders: The willingness of the team, like Anthony and the Chef, to accommodate specific requests, such as a "French cake with strawberries" even when not in season, indicates a strong capability for custom cake orders, making them ideal for special events.
Premium Coffee and Beverages: To complement their pastries, Hide and Sweet offers high-quality coffee beverages, including "cappuccino" and "iced coffee," creating the perfect pairing for a Parisian-style breakfast or afternoon treat.
Cozy Café Experience: The establishment provides a welcoming and comfortable ambiance suitable for a "little self care." While not explicitly large, the focus on atmosphere suggests a pleasant space for enjoying treats on-site.
Takeaway Service: All baked goods and beverages are available for takeaway, allowing customers to enjoy their French delights at home or on the go.
Authenticity of French Flavors: The paramount highlight is the genuine authenticity of their French pastries and cakes. Reviewers repeatedly emphasize that the products truly "bring France to us" and offer a taste that rivals those found in France.
Exceptional Quality and Balance: Customers consistently praise the quality of ingredients and the expert preparation, noting that cakes are "just delicious, not too much sugar, no extra cream," indicating a mastery of classic French baking principles.
Best Pain au Chocolat: The "pain au chocolat" receiving accolades as the "best I've tried in NJ/NY" is a significant differentiator and a strong testament to their expertise in traditional French viennoiseries.
Accommodating Custom Orders: The flexibility and willingness of the staff to fulfill specific and even challenging custom cake requests (like out-of-season fruit) demonstrate outstanding customer service and baking prowess.
Inviting Ambiance: The "beautiful place" with an ambiance perfect for "self care" suggests a thoughtfully designed interior that enhances the overall customer experience, making it a pleasant spot to linger.
Friendly and Responsive Team: The appreciation expressed for "Anthony" and "the Chef" and the general "Team Hide & Sweet" highlights the friendly, professional, and customer-focused service.
To experience a taste of France right here in New Jersey, connect with Hide and Sweet:
Address: 7415 Broadway, North Bergen, NJ 07047, USA
Phone: (201) 305-5129
Mobile Phone: +1 201-305-5129
Hide and Sweet is an absolutely ideal destination for locals in North Bergen and across the wider New Jersey area, offering a truly unique and refined culinary experience that stands out in the region. For residents seeking authentic, high-quality French pastries, cakes, and a charming café atmosphere, this establishment is a perfect match.
Firstly, its commitment to genuine French flavors is a significant draw. In a state with diverse culinary offerings, a bakery that can truly "bring France to us," as one customer eloquently put it, fills a unique and cherished niche. The meticulous preparation, balanced sweetness, and traditional techniques evident in their cakes and viennoiseries, especially the lauded "pain au chocolat," provide an unparalleled experience for connoisseurs and casual patrons alike. This level of authenticity means locals don't need to travel far to savor world-class patisserie.
Secondly, the welcoming and beautiful ambiance provides more than just a place to pick up treats; it offers an escape. The described atmosphere, perfect for "a little self care," caters to the desire for a pleasant and relaxing environment to enjoy a coffee and pastry. This makes Hide and Sweet a suitable spot for a quiet morning, an afternoon break, or a casual meeting with friends, enhancing the quality of life for locals.
Moreover, the responsiveness and friendliness of the team, including their willingness to accommodate custom cake requests, highlight a customer-centric approach. This personalized service builds trust and fosters a strong sense of community, encouraging repeat visits and word-of-mouth recommendations, which are invaluable for a local business.
In conclusion, Hide and Sweet is perfectly suited for New Jersey locals because it delivers exceptional, authentic French baked goods and a delightful café experience with warmth and professionalism. It's a place where quality, tradition, and excellent service converge, making it an indispensable and cherished part of North Bergen's vibrant local scene for anyone with a sweet tooth and an appreciation for fine French patisserie. "Merci à la team Hide & Sweet!"
Hide and sweet Food & drink
Macarons
- Box Of 14 Macarons US$42.00
Assortment of flavors. Allergen: nuts (almond), dairy.
- Box Of 7 Macarons US$22.00
Assortment of flavors. Allergen: nuts (almond), dairy.
- Box Of 4 Macarons US$14.00
Assortment of flavors. Allergen: nuts (almond), dairy.
Beverages
- Coke US$3.00
- Hot Chocolate US$8.00
12 oz.
- Americano US$5.00
12 oz.
- Sprite US$3.00
- Double Espresso US$5.50
- Espresso US$4.00
4 oz.
- Saratoga Still US$4.00
- Matcha Latte US$7.00
12 oz.
- Cappucino US$6.00
12 oz.
- Saratoga Sparkling US$4.00
- Macchiato US$4.50
5 oz.
- Latte US$6.00
12 oz.
Savory
- Ham And Gruyere Croissant US$9.50
Allergen: gluten, dairy.
Epicerie
- Pates De Fruits US$10.00
Homemade raspberry fruit jelly.
- Sable Breton US$7.00
Our sable Breton has a wonderfully crumbly, melt-in-your-mouth texture is crumbly, sandy texture of the biscuit, which is rich, buttery. Perfect with a cup of coffee or tea. Allergen: gluten, dairy.
- Financier Bag US$7.00
Almond-flavored sponge cake that has a rich, buttery texture. Light but indulgent, with a refined taste and a soft crumb that melts in your mouth. Allergen: gluten, nuts (almond), dairy.
- Vanilla Marshmallow US$7.00
- Mini Madeleine US$7.00
Our mini madeleine is a small, shell-shaped sponge cake that is known for its delicate texture and subtle, buttery flavor allergen: dairy, gluten
- Mini Madeleine US$7.00
Our mini madeleine is a small, shell-shaped sponge cake that is known for its delicate texture and subtle, buttery flavor Allergen: dairy, gluten
- Almond Caramelized US$7.00
Allergen: nuts (almond).
- Batons De Marechaux US$7.00
Our bâtons maréchaux are a perfect balance of sweetness and crunch, with an elegant touch of chocolate and almonds. Allergen: gluten, nuts (almond), dairy.
- Sable Viennois US$7.00
Our Sable Viennois biscuit is a delicate, buttery French shortbread-style cookie with a slightly crumbly texture. Allergen: gluten, dairy.
Specialty Drink
- Iced Ube Cheesecake US$9.00
Purple yam cheesecake with cream and graham cracker crumbs.
- Iced Chessecake Latte US$9.00
Creamy homemade cheesecake on the bottom sprinkled with buttered crashed graham ,milk and espresso in the middle and finish with creamy cheesecake foam on top drizzled with buttered crashed graham.
- Iced White Chocolate Latte US$9.00
Latte with white chocolate cold foam, homemade Chantilly cream, a wafer stick and drizzle with white chocolate sauce
- Iced Ube Matcha Foam Latte US$9.00
Purple yam with a subtly sweet, nutty flavor, hints of vanilla and coconut, topped with ceremonial matcha foam.
- Iced Coconut Matcha Cloud US$9.00
Creamy matcha foam floats atop refreshing Vita Coconut water.
- Iced Matcha Strawberry Latte US$9.00
Strawberry milk with strawberry marmalade, topped with matcha and cold foam.
- Iced Coconut Ube Cloud US$9.00
Vita coconut water topped with a dreamy ube foam.
Pastry
- Chocolate Bar Dulce De Leche US$5.50
Allergen: gluten, nuts (pecan), dairy
- Chocolate Delice US$8.50
Rich milk and dark chocolate cremeux, soft chocolate sponge cake, praline pecan, almond streusel, all covered with a luxurious dark chocolate glaze.
- Paris Brest Pecan US$8.00
It features a delicate choux pastry filled with a rich, pecan praline cream, and finished with toasted pecans for texture and flavor. Allergen: gluten, nuts (pecan), dairy.
- Pistachio Eclair US$8.00
Pistachio cream-filled pastry topped with a smooth green pistachio glaze.
- Lemon Meringue Tart US$8.00
Harmonious blend of rich, buttery, and sweet (from the sablé Breton and Italian meringue), with a burst of refreshing tartness from the lemon crèmeux. Allergen: gluten, fish gelatine, dairy.
- Passionfruit Tart US$8.00
Harmonious blend of rich, buttery, and sweet (from the sablé Breton and raspberry jam), with a burst of refreshing tartness from the passionfruit crèmeux. Allergen: gluten, fish gelatine, dairy.
- Tres Leches US$8.00
Our tres leches dessert is a luxurious, indulgent treat with a soft, spongy biscuit soaked in a rich blend of three milks. Allergen: gluten, dairy.
Seasonal
- Galette Des Rois US$30.00
A traditional French pastry featuring a creamy almond filling encased in a golden, flaky crust, with a hidden trinket tucked inside for a delightful surprise. Allergen: gluten, nuts (almond), dairy.
Viennoiserie
- Croissant US$4.00
Golden, crispy exterior and a soft, buttery interior, a freshly baked croissant is simply irresistible. Allergen: gluten, dairy.
- Blueberry Crumble US$4.50
Our blueberry crumble is a delicious, comforting dessert made up of sweet, blueberries topped with a crisp, buttery crumble topping. Allergen: gluten, dairy.
- Chocolate Chip Cookie US$4.50
A soft-baked cookie with dark chocolate chunks. Allergen: gluten, dairy.
- Pain Au Chocolat US$4.50
Laky, buttery pastry with a rich, chocolate-filled center. Its golden, crisp layers encase a smooth, molten chocolate filling that melts in your mouth, offering a perfect balance of sweetness and textur Allergen: gluten, dairy.
- Raspberry Crumble US$4.50
Our raspberry crumble is a delicious, comforting dessert made up of sweet, raspberries topped with a crisp, buttery crumble topping. Allergen: gluten, dairy.
- Almond Croissant US$4.50
Golden, flaky exterior and a tender, buttery interior. It is generously filled with a sweet, creamy almond paste that’s subtly flavored with hints of almond extract. The top is sprinkled with sliced almonds and dusted with powdered sugar, adding a delightful crunch. Allergen: gluten, nuts (almond), dairy.
- French Baguette US$5.00
Allergen: gluten.
Hide and sweet Details
Service options
- Delivery
- Takeaway
Offerings
- Coffee
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Hide and sweet Photos










Hide and sweet Location
Hide and sweet Reviews
coffeepain au chocolatalmond croissantmatchapecanmacaroonsfrenchdubai chocolatebriochelemon tart
★ 5★ 4★ 3★ 2★ 1When I called to ask for a specific French cake with strawberries (and it was not the season) Anthony said let me talk to the Chef and they ended up by saying yes ! Thank you so much and it was just delicious, not to much sugar, no extra cream so merci beaucoup!! Today we tried a chocolate one : the 3 layers with chocolat genoise, hazelnut insert and chocolate mousse are just crazy. Thank you for bringing France to us !Also, le pain au chocolat is the best I've tried in NJ/NY and believe me, I am hard to convince.Merci à la team Hide & Sweet !
March 14 · Hanane M.What a beautiful place! The ambiance is just what you need for a little self care.Had a cappuccino and my daughter an iced coffee.The croissant was like taking a little piece of France with you. I had a croissant with ham and cheese (Mayo and a little mustard seed dressing)Delectable!Bonjour Mon Amie!
March 18 · Rebecca N OsesMy favorite place to have breakfast! So far, I’ve tried the almond croissant, chocolate croissant and the lemon tart, and everything has been absolutely delicious. The cafe is very cozy, with a warm atmosphere, and the team is lovely and very welcoming, which make the experience even better. They also specialize in creating stunning personalized cakes for birthdays or weddings. It’s truly amazing to have such a gem right here in New Jersey!
December 28 · Laura LeclercI was so exited when I discovered that place couple weeks ago, and finally got to stop by and try it out!Everything looked delicious, and we could not decided what to take so we ended up of buying almost one of each 🤣Croissants are made from scratch, (the real French way!) that is hard to find in our neighborhood, classic baguette, macaroons looked amazing however we did not try them.Coffee was great!That place will probably be our new weekend morning treat
February 23 · aviyah levinsonBy far the best pastry and hot chocolate I have ever had! The owners are amazing! They surely have a talent for baking. It is so good and everything is freshly made there. 😮💨😮💨 almond croissant is to dieeeee for! 10/10
April 27 · Lucelly Luc
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