Postcard Introduce
Welcome to the heart of New York City, where culinary discoveries await around every corner. In the bustling and vibrant landscape of the city's food scene, finding a place that truly stands out can be a delight. For those with a taste for unique, artful, and, most importantly, high-quality gluten-free baked goods, Postcard offers a refreshing and memorable experience. Located in the charming West Village, this bakery is more than just a place to grab a treat; it's a destination that blends Japanese-inspired flavors with a playful, creative atmosphere. This article will serve as a comprehensive guide to help New Yorkers learn more about this hidden gem, from its distinctive offerings to its cozy ambiance and convenient location. Whether you're a long-time resident or a new visitor to the area, Postcard promises a delicious and visually stunning journey for your taste buds.
The story of Postcard is one of passion and precision. The bakery has carved out a niche for itself by specializing in gluten-free creations that do not compromise on flavor or presentation. The owners have poured their hearts into every detail, from the meticulously crafted desserts to the whimsical interior design. The name itself suggests a journey, a small token of a larger experience, and that's precisely what a visit feels like. It’s an escape from the ordinary, where each item on the menu is a work of art, inspired by global flavors but rooted in a commitment to exceptional gluten-free ingredients. The attention to detail is palpable, creating a welcoming environment that feels both sophisticated and deeply personal. It's this dedication to craftsmanship and quality that has quickly made Postcard a beloved spot among locals seeking extraordinary gluten-free options.
Navigating New York City can be an adventure, and finding Postcard is part of the fun. The bakery is conveniently situated at 31 Carmine St, New York, NY 10014, in the picturesque West Village. This location places it within easy reach of several key subway lines, making it highly accessible for anyone in the five boroughs. The nearest subway stations are a short walk away, with the Christopher St-Sheridan Sq station (1 train) and the West 4th St-Washington Sq station (A, B, C, D, E, F, M trains) providing excellent connections. Bus routes also serve the area, and for those who prefer to walk, the bakery is nestled among the beautiful tree-lined streets and historic brownstones that define the neighborhood. The surrounding area is perfect for a post-treat stroll, allowing visitors to explore local boutiques, parks, and other iconic sights. The central location ensures that Postcard is not just a destination for a special occasion, but a place that can be easily incorporated into a daily routine, whether it's for a morning coffee and pastry or an afternoon pick-me-up. The quaint and charming setting of the West Village adds to the overall experience, making a visit to Postcard feel like a true New York moment.
The accessibility of Postcard is a significant advantage for New Yorkers. Whether you're coming from Midtown for a lunch break or making a special trip from Brooklyn or Queens, the public transportation options make the journey simple and straightforward. The bakery's proximity to major subway hubs means you can get there from almost anywhere in the city without a complicated transfer. This ease of access is crucial for a city where time is of the essence. It allows people to spontaneously decide to stop by or to plan a visit without worrying about a difficult commute. The location on Carmine Street also means it's situated in a bustling, yet manageable, part of the neighborhood, so it's easy to find and navigate once you've arrived. The West Village provides a beautiful backdrop, making the short walk from the subway an enjoyable part of the experience.
Postcard offers a specialized menu that is both delicious and visually stunning. The bakery's focus on gluten-free items sets it apart, providing a safe and delightful haven for those with dietary restrictions. Their services are centered around providing high-quality, handcrafted baked goods and beverages in a welcoming setting.
Services Offered:
- In-Person Dining: The cafe has a cozy, albeit intimate, space for customers to sit and enjoy their treats. The seating area is designed with a unique and colorful aesthetic, making it an ideal spot for a quick break or a relaxed chat with a friend.
- Takeout Orders: For those on the go, all items are available for takeout. The beautifully presented treats are carefully packaged, making them perfect to enjoy at home or to share with others.
- Specialty Beverages: The bakery offers a curated selection of drinks, including unique options like the hojicha latte, which complements their sweet and savory offerings perfectly.
- Custom Orders and Catering: While not explicitly stated, the high level of craftsmanship suggests the possibility of special orders for events, a service that would be invaluable for those seeking gluten-free options for parties or gatherings.
- Online Information: The bakery maintains an online presence, which helps customers learn about their menu and plan their visit in advance. This is particularly helpful for those with specific dietary needs who want to ensure their options are available.
What truly makes Postcard a standout destination are its unique features and highlights. These are the elements that create a memorable experience and keep customers coming back for more. The bakery’s dedication to a specific niche, combined with its artistic flair, sets it apart from other bakeries in the city.
Features and Highlights:
- Gluten-Free Specialization: This is the bakery's most important feature. By focusing exclusively on gluten-free products, they ensure a safe and delicious experience for customers with celiac disease or gluten sensitivities. The quality and creativity of their offerings prove that gluten-free doesn't mean sacrificing taste or texture.
- Japanese-Inspired Sandos: A signature highlight is their selection of fruit sandos. These "sandwiches" are a unique take on a Japanese culinary tradition. Customers rave about options like the kiwi sando and the strawberry sando, praising their beautiful presentation, light flavor, and fresh ingredients. These are often described as miniature works of art.
- Artful and Creative Desserts: Beyond the sandos, the bakery is known for its other meticulously crafted desserts. The matcha cheesecake, for example, is noted for its perfect balance of earthy and sweet flavors, proving the high level of skill and creativity in their kitchen.
- Cozy and Unique Interior Design: The cafe's interior is described as a "cozy, colorful art studio," with a vibrant and playful personality. The decor, including a tiny Japan Post mailbox for menus, adds to the charming and memorable atmosphere. It’s an aesthetically pleasing space that enhances the overall dining experience.
- High-Quality and Fresh Ingredients: The emphasis on fresh fruit and well-balanced flavors is a recurring theme in customer reviews. This commitment to quality ingredients is what allows their creations to shine and justifies the higher price point, which is understandable for the craftsmanship involved.
- Friendly and Attentive Service: The staff at Postcard contribute to the positive experience, making customers feel welcome even during busy periods or just before closing.
For those ready to experience the unique charm and delicious offerings of Postcard, here is the essential contact information. Planning your visit is simple, and knowing the address and how to reach them is the first step to enjoying their exceptional baked goods.
Contact Information:
Address: 31 Carmine St, New York, NY 10014, USA
Phone: (Unfortunately, a phone number is not readily available from public data, but it's recommended to check their social media or website for the most up-to-date information.)
Postcard stands out as an ideal choice for New Yorkers for a multitude of reasons. Its location in the heart of the West Village makes it easily accessible for a wide range of people, whether they are working nearby, exploring the neighborhood, or making a dedicated trip from another part of the city. For locals, finding a reliable and high-quality gluten-free bakery is a significant advantage, and Postcard fills this need with exceptional style and substance. The fact that the entire menu is gluten-free provides peace of mind for those with sensitivities, allowing them to enjoy delicious treats without worry. This specialization is a major draw in a city where gluten-free options can often be limited or an afterthought. The friendly and welcoming atmosphere, combined with the unique and artistic presentation of the food, creates a space that feels both personal and special. It's a place where locals can bring a friend, enjoy a quiet moment, or simply grab a beautiful treat to brighten their day. The blend of Japanese-inspired flavors with a modern bakery aesthetic is a fresh and exciting concept that resonates with the diverse and discerning tastes of New Yorkers. While the seating may be cozy, it contributes to the intimate and communal feel of the space, making it a place where you can genuinely feel part of a community. In a city full of options, Postcard offers something truly different—a curated, beautiful, and delicious experience that feels like a small gift, a 'postcard' from a world of thoughtful and creative baking. This makes it a perfect local spot for anyone who values craftsmanship, flavor, and a uniquely charming environment.
Postcard Details
From the business
- Identifies as Asian-owned
- Identifies as women-owned
- Small Business
Service options
- On-site services
- Takeaway
- Delivery
Accessibility
- Wheelchair-accessible entrance
- Wheelchair-accessible seating
- Wheelchair-accessible car park
Offerings
- Coffee
Dining options
- Breakfast
Crowd
- LGBTQ+ friendly
- Transgender safe space
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free of charge street parking
Postcard Photos










Postcard Location
Postcard Reviews
gluten freematchamochi donutshojichafruit sandochicken katsu sandwichtamago sandokatsu sandoegg salad sandwichmiso cookie
★ 5★ 4★ 3★ 2★ 1super cute place for gluten free treats!! the strawberry sando was my fav personally, I liked how it was in a slice of cake instead of using regular bread. I think that works better for sweet sandwiches lol. the hojicha latte was also really good!the interior design is also very cute, I love the tiny Japan Post mailbox with drink order menus. only drawback is that the cafe is kind of small for sitting in; the tables CAN sit two people, but when I went literally all of the tables had two people sitting (including mine) so it was a little difficult getting up since you're all crammed on one big couch. I realize this isn't really the cafe's fault, but just something to keep in mind!!
July 07 · BradenWe stumbled upon Postcard Bakery because my husband is gluten-free , he found it online and we decided to stop by just before closing. Even with the short time, the experience was delightful.We picked up the matcha cheesecake and their signature kiwi sando , both looked like miniature works of art. The presentation is gorgeous, and you can truly feel the care and creativity behind everything. The café itself is like a cozy, colorful art studio , vibrant, playful, and full of personality. It’s clear the owners put their heart into every detail.The kiwi sando was especially memorable — inspired by Japanese food culture, it was light, refreshing, and beautifully balanced. The fruit was super fresh, and the textures and flavors worked together so well. The matcha cheesecake had that perfect rich but not-too-sweet balance , smooth, earthy, and satisfying.Prices are definitely on the higher side, but understandable for gluten-free ingredients and the craftsmanship involved. We’re already looking forward to going back and trying more of their creations.
July 13 · ZoeThey’ve got the best matcha cheesecake in NYC — good enough to put the basque crap at Nana’s Green Tea @KTown to shame. The fruit sando and mochi donut were interesting concept-wise, but the taste is just not on par with the cheesecake.
July 18 · Xiang LiI went here with my friends a week ago, and can’t stop thinking about it. I really love their coconut buns, like…. Really love. I also tried their version of the Arnold Palmer which was PURPLE!!! So cute!!!
June 12 · Emily WrightAdorable little bakery and everything is gluten free! The standout for me were the sandos and especially the chicken katsu.
July 16 · Katherine Dziewiszek
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