SOMA Cakes NYC Introduce
New Yorkers know that when a special occasion calls for a truly spectacular centerpiece, a regular store-bought cake simply won't do. For those moments, you need an artist, a sculptor, and a baker all rolled into one. Nestled in the vibrant East Village, SOMA Cakes NYC has established itself as a go-to destination for custom-designed cakes that are as delicious as they are breathtaking. With a reputation built on meticulous detail, artistic flair, and a dedication to customer satisfaction, this bakery is more than just a place to get dessert—it's a place where edible dreams are brought to life. From elaborate wedding cakes to whimsical birthday creations and even hands-on cake decorating classes, SOMA Cakes NYC offers a unique and memorable experience for every local looking to celebrate life's big moments with a touch of sweetness.
The story of SOMA Cakes NYC is a testament to passion and expertise. It's the culmination of two highly skilled professionals, Hiroyo Ruiz and Satoko Newman, who merged their successful custom cake businesses to create something truly exceptional. Hiroyo, a Tokyo-born, internationally-trained pastry chef and designer, honed her skills in Paris and in some of New York City's top custom cake shops. Her artistic vision and talent for sculpting and decorating cakes are evident in every creation. Her partner, Satoko, a former Wall Street professional who found her true calling in baking, ran her own highly-regarded custom cake business for a decade. Together, they form a dynamic duo, combining Hiroyo's artistic sensibilities with Satoko's business acumen to deliver cakes that are not only works of art but are also backed by a seamless and professional service experience. Their collaborative spirit and shared passion for pushing creative boundaries are the secret ingredients that make SOMA Cakes NYC a standout in the city's bustling bakery scene. The name itself, SOMA, holds a personal significance, being an acronym derived from the first two letters of Hiroyo's children's names, Sofia and Matthew, adding a heartwarming, personal touch to the business.
The bakery's physical location is a key part of its local charm. Situated at 167 Loisaida Ave in the East Village, SOMA Cakes NYC is a well-known establishment in a neighborhood celebrated for its unique character and vibrant community. The East Village is a hub of creativity and culture, making it the perfect home for an artisan bakery. For those traveling by subway, the area is accessible via several lines, with nearby stations making it a convenient stop whether you're coming from another part of Manhattan or a different borough. The 2nd Avenue station on the F line is a short walk away, as is the 1st Avenue station on the L line. The neighborhood is also well-served by local buses, and for those who prefer to drive, there are a number of parking options, though as with anywhere in Manhattan, it's wise to plan ahead. This accessibility ensures that customers from all over the city can easily visit for a consultation, to pick up a tasting box, or to simply admire the incredible creations on display. The shop's presence in this thriving area also makes it a natural part of the local landscape for residents of the East Village and surrounding neighborhoods, offering a convenient and trusted option for all their celebratory needs.
SOMA Cakes NYC specializes in creating bespoke, one-of-a-kind cakes for a wide range of events. Their expertise goes beyond just baking; it's about providing a comprehensive service that ensures every customer's vision is not just met, but exceeded. The bakery offers a variety of services to meet the diverse needs of its clientele.
- Custom Cake Creation: The core of their business, SOMA Cakes NYC crafts personalized cakes for any occasion. This includes everything from intricate wedding cakes to fun, themed birthday cakes, elegant corporate event cakes, and cakes for baby showers and other special milestones. They pride themselves on taking a customer's idea and transforming it into a masterpiece that is often even better than imagined.
- Cake Decorating Classes: For those who are inspired by the artistry and want to learn some of the secrets themselves, SOMA Cakes NYC offers classes. These hands-on workshops, often taught by owner Hiroyo, provide a fun and educational environment for locals to improve their skills and create their own beautiful confections. As a customer review mentions, these classes are highly recommended for their engaging and fun atmosphere.
- Tasting Boxes: For clients planning a wedding or a large event, SOMA Cakes NYC provides tasting boxes for purchase. These boxes contain four different cake slices of the customer's choosing, allowing them to sample flavors and make an informed decision about their order. This thoughtful service ensures that the final cake not only looks stunning but also tastes exactly right.
- Delivery Services: The bakery offers delivery for their custom creations, ensuring that a delicate and complex cake arrives at its destination safely and on time. This is a crucial service for clients, particularly for large event cakes, and provides peace of mind that their centerpiece will be ready for the celebration. The delivery process is professional and reliable, handled by a local courier service with a great track record.
What truly sets SOMA Cakes NYC apart are the unique features and highlights that make it a favorite among New York residents. These aren't just standard bakery offerings; they are a reflection of the passion and talent behind the brand.
- Artistic & Meticulous Detail: The reviews consistently praise the incredible detail and artistic quality of the cakes. Customers describe them as "meticulously detailed" and "works of art." The owner, Hiroyo, is referred to as a "real artist" who transforms ideas into something far greater than the customer imagined. This level of craftsmanship is a rare and highly valued feature.
- Exceptional Customer Service: From the initial consultation to the final delivery, SOMA Cakes NYC is known for its professional and accommodating service. They are responsive to emails, easy to work with, and go the extra mile to ensure the customer's vision is executed flawlessly. Their ability to handle changes and provide guidance is a key reason for their loyal customer base.
- Delicious & High-Quality Ingredients: Beyond the stunning aesthetics, customers rave about the taste. The cakes are described as "delicious" and "amazing." Popular flavors like strawberry shortcake and vanilla rainbow icing cupcakes receive high praise, with many guests at parties asking where the desserts were from. This commitment to both form and flavor is a core highlight.
- Specialization in 3D Cakes: SOMA Cakes NYC has gained a reputation as a leader in creating complex, three-dimensional cakes. From a Paw Patrol theme to a sculpted pumpkin, they demonstrate an ability to "cakeify" anything, making them the perfect choice for unique and challenging designs that other bakeries might shy away from.
- Expertise in All Occasions: Whether it's a wedding, a child's birthday, or a corporate event, SOMA Cakes NYC has a proven track record of creating the perfect cake. Their versatility in style and theme allows them to cater to a wide variety of clients and celebrations, solidifying their position as a versatile and reliable choice for any occasion.
To connect with SOMA Cakes NYC, locals can use the following information. The studio operates with a focus on custom orders, so it's best to reach out in advance to discuss your needs and secure your date.
Address: 167 Loisaida Ave, New York, NY 10009, USA
Phone: (212) 388-1801
For New Yorkers seeking a custom cake that is truly a cut above the rest, SOMA Cakes NYC is the ideal choice. The combination of Hiroyo's artistic genius, Satoko's professional management, and their shared commitment to customer satisfaction makes them a reliable and exceptional local business. Whether you are planning a grand wedding, a fun birthday party for a child, or a corporate event, you can trust that their cakes will not only be a visual spectacle but also a culinary delight. Their location in the heart of the East Village makes them an accessible part of the local community, and the personalized service ensures every customer feels valued. Choosing SOMA Cakes NYC means supporting a local business that values craftsmanship, quality, and the simple joy of bringing people together with a beautiful, delicious cake. For your next celebration, consider a masterpiece from SOMA Cakes NYC—a true New York gem.
SOMA Cakes NYC Details
Service options
- Delivery
- Takeaway
- Dine-in
Accessibility
- Wheelchair-accessible car park
Planning
- Appointment required
Payments
- Credit cards
- Debit cards
- Credit cards
SOMA Cakes NYC Photos










SOMA Cakes NYC Location
SOMA Cakes NYC
167 Loisaida Ave, New York, NY 10009, USA
SOMA Cakes NYC Reviews
beautifulwedding cakebirthdayemaildesignflavorcupcakesvanilla cakemindcookies
★ 5★ 4★ 3★ 2★ 1Soma cakes is very professional. They respond quickly to emails and their cakes are delicious. I ordered a strawberry shortcake for my friends birthday to be delivered. They showed up on time and the cake looked exactly the way we wanted. I had no issues and definitely will be ordering from them again. I am so pleased.Update:I ordered again for my daughter’s sixth birthday. Again the service was great. The cupcakes were delivered on time and they looked just like the picture.The vanilla rainbow icing with the vanilla rainbow cupcake was delicious. Everyone was asking where I got them from.
August 18 · M LOUISI'm so glad Hiroyo has opened a shop in the city! I stopped by this weekend with a friend who's getting married next year and the shop looks amazing!Hiroyo has made my wedding cake, my son's first birthday cake, my best friend's wedding cake, and hopefully countless others that I have sent her way. The cakes are meticulously detailed and you can tell she really cares about the customer and their needs. She's also a real artist, she took the idea of for my son's birthday cake and made it 1000x better than I was imagining.Annnnd the cakes taste amazing as well.UPDATE: I took a class with the owner, Hiroyo, to sculpt a pumpkin cake! I can't believe I made this cake. Photo evidence attached. Although I did get a lot of help in making this beauty, I learned a lot in the class and Hiroyo is super fun and funny to be around. Highly recommend taking one of her classes if you're looking to improve your skills.
September 09 · Lauren HauptThank you for our beautiful and delicious winter themed wedding cake!Hiroyo and her team knocked it out of the park. From initial contact to tasting to placing the order everything went smoothly and Soma cakes provided top notch customer service.The flavors were delicious and our guests loved them. I particularly recommend the green tea sponge.
May 31 · Yevgeniya PechenayaI was fortunate to be able to sample their cupcake (this was a special treat as they normally do custom-made spectacular cakes). They were mind-bogglingly GOOD!!! Light, fluffy, moist, just the right level of sweetness and makes you smile throughout the day. Can't wait to order a custom cake!!
September 20 · YWSSOMA cakes made our wedding cake, and it turned out fantastic!It was a real pleasure working with Satoko who talked us through different flavors and designs to get exactly what we wanted. They were able to mix-and-match multiple flavors in one cake, and replicate design elements we liked from pinterest and elsewhere. The final product was gorgeous, and delicious!
May 07 · Sam Russell
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