Caked It: Wausau's Premier Destination for Custom Cakes, Gourmet Treats, and Inclusive Service

Caked It Introduce

Caked It, LLC, located in the heart of Wausau, Wisconsin, represents a modern, vibrant take on the traditional local bakery. Dedicated to delivering an extensive variety of fresh baked goods, this establishment has quickly become a prominent name in the Central Wisconsin dessert scene. Owned and operated by Brittany Long, who began decorating cakes over 15 years ago, Caked It has grown from its humble beginnings to a popular downtown location at 110 Clark St. The core mission of Caked It is to offer a comprehensive range of sweet treats, from single-serve indulgences to elaborate custom cakes for major events, ensuring that every member of the local community finds something delicious to enjoy. Their commitment to baking everything

from scratch daily on site with the freshest ingredients

is a key feature that appeals to the quality-conscious Wisconsin customer.

The bakery prides itself on diversity, not just in its expansive menu, but also in its welcoming atmosphere. The confirmed status as an

LGBTQ+ friendly

and

Transgender safespace

ensures that Caked It is a supportive and inclusive environment for all Wausau residents and visitors. This focus on community hospitality, combined with an extensive selection of baked goods, creates a unique and appealing local business model. Furthermore, Caked It is known to offer more than just baked goods, with a reported selection of

ice cream as well as hot & cold sandwiches with homemade bread

, positioning it as a broader destination for local food and refreshment. They also tap into contemporary trends, offering a wide variety of

Dubai products as well as Dirty Sodas

, including their own reverse-engineered and affordable version of the trendy Dubai chocolate bar.

However, as a full-service custom vendor, Caked It has experienced the challenges inherent in high-stakes event work. While one customer praises the business for

Always friendly service at the counter

and being

Reliable with all my special orders

, noting their accommodation of

almost any dietary restriction

and delivering

Delicious & beautiful cakes & cupcakes

, another review details a significant failure in the execution of a tiered wedding cake. This challenging feedback describes a structural failure at the venue, resulting in a collapsed cake, and severe disappointment with the follow-up service and accountability from the owner. This dichotomy in customer experience highlights the business’s strength as a dynamic daily bakery and its potential challenges in complex, high-pressure, structural cake design for large events like weddings. Local users should note the breadth of daily, successful operations alongside the reported difficulty with one highly specific, complex custom order.

Location and Accessibility for the Wisconsin Community

Caked It is conveniently located in Wausau, offering easy access for residents throughout Marathon County and the greater Central Wisconsin area. The address places it within a dynamic downtown setting, perfect for both planned visits and impulse stops.

The verified location is:

110 Clark St, Wausau, WI 54401, USA

A significant highlight of Caked It is its dedication to physical accessibility. The bakery features both a

Wheelchair accessible entrance

and a

Wheelchair accessible parking lot

, ensuring that the space is welcoming and easy to navigate for all patrons. In terms of convenience, the bakery provides both a

Free parking lot

and

Free street parking

, eliminating typical downtown parking hurdles for a

Quick visit

. The business further supports ease of transaction by accepting multiple modern payment methods, including

Credit cards

Debit cards

, and

NFC mobile payments

, reflecting a commitment to customer-friendly service and efficiency. Service options include

In-store pickup

and

Takeout

, streamlining the process for busy Wisconsin customers.

Extensive Services Offered by Caked It

Caked It goes far beyond a typical bakery, specializing in an exceptionally broad and creative range of products and services, demonstrated by their expansive menu and confirmed event capabilities.

Confirmed and specialized services include:

Daily Walk-In Treats: Offering over 25 different cupcake flavors daily, as well as a constantly stocked dessert case with cookies, bars, brownies, and specialty items like
Cheesecake Shooters
and
Cakesicles
.
Custom Cake and Cupcake Orders: Specializing in custom cakes for events, weddings, work meetings, and parties, with an ability to cater to
pretty much any theme
a customer desires.
Dietary Accommodation: Confirmed ability to accommodate
almost any dietary restriction
, with a confirmed presence of
Gluten Free Bars
such as
Lemon Bar
and
Cinnamon Caramel Apple Bars
.
Delivery and Catering: Confirmed catering for weddings and events, including coming and setting up the dessert table, and offering
delivery
of custom orders for a fee.
Specialty Gourmet Products: Selling their own house-made, affordable
Dubai chocolate-style bars
and a variety of other unique items like
Dirty Sodas
and
16 different flavors of ice cream
.
Extensive Flavor and Decoration Options: Offering a vast array of flavors across cookies, bars, and shooters, and custom decorating add-ons like
Covered In Glitter
,
Personal Image On Top Of Cake
, and
Burn Topper
options.

Key Features and Highlights That Define Caked It

The features that make Caked It a unique choice for the Wausau customer relate to its massive selection, its modern operational style, and its dedication to inclusivity.

Unmatched Daily Variety: Offers more than 25 different cupcake flavors daily, with a commitment to keep dessert cases
fully stocked
all day, ensuring choices are always available, even near closing time.
Inclusivity and Community Commitment: Proudly verified as
LGBTQ+ friendly
and a
Transgender safespace
, fostering a safe and welcoming environment for the entire Wisconsin community.
Focus on Modern Trends: Quickly incorporates popular food trends, demonstrated by their house-made, affordable
Dubai chocolate-style bars
.
Specialized Frosting: Offers a unique
Hybrid
frosting for cakes, which is often known in the baking world for achieving the stability of American buttercream with the lighter, less sweet mouthfeel of meringue-based varieties.
Full Accessibility: Features both a
Wheelchair accessible entrance
and
parking lot
, supported by multiple
Free parking
options for easy visits.
Expansive Product Line: Beyond baking, the business offers
ice cream
,
hot & cold sandwiches
, and gourmet add-ons like
Chocolate Dipped Strawberries
and
Cakescicles
.

Contact Information for Wausau Patrons

For residents and event planners across Central Wisconsin, the following information provides a direct contact to Caked It for inquiries, custom orders, or to confirm daily specials:

Address: 110 Clark St, Wausau, WI 54401, USA

Primary Phone: (715) 870-2125

Mobile/Secondary Phone: +1 715-870-2125

The bakery’s willingness to quote custom orders via

Facebook message or email

is also a modern convenience that appeals to the tech-savvy customer. Given the emphasis on fresh, made-daily goods, calling ahead is always advisable, particularly for large or specialized orders, though their commitment to a

Quick visit

experience is designed to accommodate spontaneous walk-ins.

What is Worth Choosing Caked It

For the everyday Wisconsin consumer or the host planning a small to mid-sized gathering, Caked It offers compelling reasons to choose them. Their key strengths are in the breadth of their daily offerings and their genuine commitment to inclusivity and convenience. Where else in Wausau can a customer walk in late in the day and be guaranteed a selection from

over 25 different cupcake flavors

because the cases are continually restocked? This level of dedication to inventory and freshness for walk-in customers is a rarity and a major convenience.

Furthermore, the ability to accommodate

almost any dietary restriction

and offer a wide range of custom decoration options ensures that Caked It can personalize any celebration. Choosing Caked It is choosing a business that is actively engaged with the local Wausau community—not only by creating delicious, innovative treats but also by maintaining an openly

LGBTQ+ friendly

and safe space for all. While one public review highlights a significant risk associated with structurally complex, multi-tiered wedding cakes, the overwhelming evidence of their success with daily treats, extensive variety, reliable special orders, and highly praised counter service makes Caked It an excellent, convenient, and inclusive local option for all of life’s less-risky sweet cravings and celebrations.

Caked It Food & drink

Add Ons
Covered In Glitter $20.00
Personal Image On Top Of Cake $15.00
Images Wrapped Around The Cake $20.00
Burn Topper $20.00
Minl Gold Or Silver Crown $5.00

Cheesecake Shooters
Strawberry
Cherry
Blueberry
Lemon
Apple
Dirt

Bars
Carrot Cake
Lemon
Caramel Apple
Cinnamon
Lemon Blueberry
Wildberry
Pumpkin

Cookies
S'mores
Sugar Cookie
Strawberry Lemonade
Birthday Cake
Chocolate Chip
Dirt
German Chocolate
Cosmic Brownie
Lemon
Cookies & Cream
Red Velvet
Oreo & Red Velvet
Turtle
Carrot Cake
Strawberry Crunch
Butter Pecan
Lemon Blueberry
Cherry Almond
Butterfinger

Brownies
Turtle
S'mores
M&M
Dirt
Butterfinger
Original
Caramel

Gluten Free Bars
Lemon Bar
Cinnamon Caramel Apple Bars

Frostings For Cakes
Hybrid

Others
Banana Pudding
Milk Chocolate Dipped Oreos
White Chocolate Dipped Oreos
Chocolate Dipped Pretzel Rods
Fudge Brownies $40.00
Small Rice Crispy Treats $24.00
Large Rice Crispy Treats $40.00
Standard Cupcakes $25.00
Mini Cupcakes $15.00
Cheesecake Shooter Cups $30.00
Strawberry Brownies $40.00
Chocolate Dipped Strawberries $40.00
Cakescicles $40.00
Whipped Oreo Brownies $40.00
Turtle Cheesecake Brownies $40.00
Circle Sugar Cookies $25.00
Flavored Cookies $24.00
Cheesecake Stuffed Waffle Cone
Dipped S'mores $40.00
Marble
Yellow
Harry Potter
Raspberry Swirl
Lemon Poppyseed
Maple Butter Pecan
Banana / Banana Nut
Candy Overload
Cotton Candy
Blue Raspberry
Pirate Booty
Key Lime
Pistachio
Cookie Dough
Mocha With Espresso
Strawberry Cheesecake
Toffee Crunch
Salted Caramel
Pink Champagne
Banana Cream Pie

Caked It Details

Service options
In-store pickup
Takeout
Delivery

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot

Crowd
LGBTQ+ friendly
Transgender safespace

Planning
Quick visit

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Parking
Free parking lot
Free street parking

Caked It Photos

Caked It Location

Caked It

Wisconsin Marathon County Wausau Clark Street

110 Clark St, Wausau, WI 54401, USA

Caked It Reviews

An average rating of ★4.3 from 86 user reviews.

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★ 5★ 4★ 3★ 2★ 1

If I could give zero stars, I would. We hired Cake’d It LLC to create a wedding cake for what was supposed to be one of the most important days of our lives. What we received was not only a complete failure in execution but also a masterclass in unprofessionalism and lack of integrity.The cake was assembled at the venue and visibly leaning, resembling the Leaning Tower of Pisa – and not in a charming or intentional way. Multiple other vendors at the event expressed serious concerns that the cake was structurally unsound and likely to fall. Even the owner of Cake’d It LLC, Brittany, acknowledged the lean herself. Her solution? She inserted a single plastic dowel visibly sticking out of the cake, as if that would somehow fix the issue. She left the venue knowing it was unstable, took the check, and walked away without a care.Unsurprisingly, shortly after her departure, the cake collapsed. It had to be caught on sheet pans to prevent a complete disaster. What makes this experience even worse is that when we tried to contact her afterward, she showed zero accountability, offered no apology, no refund, and was completely heartless during every conversation. When we attempted to engage publicly, she turned off commenting on a Facebook post about assembling our cake, effectively silencing us and dodging any public responsibility.Her attitude and actions speak volumes—not just about her lack of professionalism, but about the type of business she’s running. A wedding vendor should be someone you can trust. Brittany proved to be the exact opposite. Her character is the worst kind of disappointment, and I would never recommend Cake’d It LLC to anyone for any event, let alone a wedding.Avoid at all costs.*Floral/design was not done by Cake’d It LLC
August 31 · Tahareh Mohammadian
Always friendly service at the counter! Reliable with all my special orders. They've been able to accommodate almost any dietary restriction. Delicious & beautiful cakes & cupcakes. They have other baked goods and ice cream as well as hot & cold sandwiches with homemade bread. A wide variety of Dubai products as well as Dirty Sodas.
September 10 · Ortegon-Ramirez Family
These guys went above and beyond! My husband and I ordered our wedding cake and custom cookies from here this last week. They made custom nature themed cookies unique and personalized with our names and all! The cake they made was absolutely BEAUTIFUL and just what I wanted, and they even made a custom topper just because- how sweet!Upon picking up my order before the wedding, I popped everything in a cooler and proceeded to run last minute errands before the weekend. Being that my cooler was a bit smaller than the height of the cake, I had to keep it cracked a little bit…. Unfortunately, in the heat of car while I was meandering around, our beautiful wedding cake had started melting some. Needless to say- I was a wreck. I was trying to figure out how I could possibly fix it myself. I decided to first call the shop and see if there was any recommendations they had- as maybe they’ve had similar experiences before and could help. They told me to bring it in- and no questions asked, they redid my WHOLE WEDDING CAKE! Absolutely wild! Never expected such kindness. If that wasn’t enough- it was absolutely INCREDIBLE! We received so many compliments on the cookies, and the cake was delicious! I could not be more grateful for choosing these guys and more importantly for their hard work and kindness! They’ve got my business for life! Just learn from me and do better than I did and get a taller cooler!!!!
August 11 · Jessica
Ordered a heart cake from Caked It for our engagement pictures and was unimpressed with what I received. We’ve tried Caked It before and have received dry cupcakes but were willing to give them another try. After receiving our cake, it’s safe to say we won’t return. Not only was the writing on our cake not straight and overall poorly written, the piping on the border was uneven. When I reached out to the owner she did offer to fix the cake and I turned that down as I said if the cake was given to me this way as their “best work” I would rather re-write on it myself. I returned the cake for a refund the next day after reaching out to the owner who seemed anything less than apologetic, especially considering when we returned she didn’t even come out to speak to us and made her mom handle the situation. The comment “we make 40 cakes a week everyone loves our cakes” was said to us while returning, well if you can’t handle giving out your best work for all of those cakes then don’t take that many orders. Sorry, but if I’m paying $80 for a 6” cake, I would hope I wouldn’t have any issues but here we are. Pictures of what I asked for vs what I received are attached to my review.
June 29 · Tiani Woller
I have high anxiety in new places & from the moment I walked in the door I melted. So so nice & patient & friendly, willing to do what you want regardless!
April 14 · Amanda Nehls