Jersey Bagel Brothers

For a long time, residents of South Carolina's Upstate who craved an authentic, New Jersey-style bagel had to either rely on a trip back North or settle for a subpar substitute. Thankfully, that changed with the arrival of Jersey Bagel Brothers in Greenville, a local treasure that brings the chewy, crusty, and distinct flavor of a true Northeast bagel right to the heart of the Palmetto State. Opened by brothers Keith and Scott Schumacher, whose quest for a satisfying local bagel led them to recreate the real thing, this establishment is a beacon of authentic Jersey breakfast culture.

More than just a bagel shop, Jersey Bagel Brothers is a cultural experience. It captures the essence of a traditional East Coast deli, providing a nostalgic atmosphere for former New Jersey and New York residents, while introducing the distinctive taste and menu items to the wider South Carolina community. The commitment to authenticity is evident in their process, their menu, and even the "Jersey slang" vocabulary signs that help guide newcomers through terms like "schmear" for cream cheese. This dedication has been overwhelmingly well-received, earning high praise from even the most skeptical New York natives who commend the bagels for being "soft on the inside and a slight crunch on the outside without being toasted."

The fundamental difference lies in the process—the traditional Jersey bagel is known for its distinct texture that is often achieved through a specific baking method. While some competitors may fall flat, Jersey Bagel Brothers delivers on the promise of a truly authentic experience. They focus on keeping the menu simple and high-quality, mirroring the no-fuss, flavor-first philosophy of the best bagel shops in the Northeast. From the classic Poppy Seed to specialty options, every bagel is made on-site, guaranteeing a freshness that is the bedrock of a great bagel. This family-owned business truly takes pride in serving up not just breakfast, but a taste of home and a fun, educational culinary experience for all of Greenville.

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Jersey Bagel Brothers is conveniently located in Greenville, SC, on a major thoroughfare, making it easily accessible for commuters, students, and local residents alike. The shop's address is 1340 N Pleasantburg Dr, Greenville, SC 29607, USA. Its location is highly convenient, situated across from the Bob Jones University campus, ensuring a steady stream of patrons looking for a satisfying breakfast or lunch.

The establishment prioritizes accessibility, making it a comfortable destination for everyone in the community. South Carolina residents can expect the following amenities related to convenience and access:

• Wheelchair accessible entrance
• Wheelchair accessible parking lot
• Wheelchair accessible restroom
• Wheelchair accessible seating
• Restroom amenities available for patrons
• Free parking lot available for customer convenience

The layout and the services are designed for both a quick visit and a casual dine-in experience, allowing local patrons to seamlessly fit a stop at the bagel shop into their morning routine.

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Jersey Bagel Brothers provides a comprehensive set of service options to cater to the busy lives of Upstate residents, ensuring their quality bagels and sandwiches are readily available whether you want to linger or dash.

• Onsite services: Enjoy the New Jersey-themed ambiance and community atmosphere while you eat.
• Dine-in: Limited seating is available inside for customers to enjoy their meal and coffee comfortably.
• Takeout: The perfect option for individuals, families, or offices looking to grab and go with their breakfast or lunch orders.
• Delivery: For ultimate convenience, the shop offers delivery options for those who cannot make it to the store.
• Breakfast Service: Serving a wide array of breakfast sandwiches and classic bagel preparations from early morning.
• Coffee Service: A good grade of coffee is offered, recognizing the need for quality coffee to accompany a great bagel, a step up from typical Northeast bagel shop coffee.
• Mobile Payments: Accepting Credit cards, Debit cards, and NFC mobile payments for fast and efficient transactions.

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The draw of Jersey Bagel Brothers extends beyond just their core product. It’s their commitment to authenticity and specialized offerings that solidifies their position as a unique culinary spot in the Upstate.

• Authentic New Jersey-Style Bagels: The bagels are made on-site and boast the perfect texture—soft and spongey interior with a slight, satisfying exterior crunch, the hallmark of a great Northeast bagel.
• The Famous Taylor Ham: The specialty menu item is the Trenton Taylor Ham (also known as Pork Roll), a regional meat delicacy manufactured solely in Trenton, New Jersey. This unique, salty, and slightly sweet processed pork is an essential ingredient in the authentic Jersey breakfast sandwich.
• Specialty Bagel Varieties: Beyond the classics, they offer less common finds in South Carolina, such as the Bialy (a non-boiled bagel with a depressed center containing onions and poppy seeds) and the Flagel (a flatter bagel with more toppings on the outside).
• House-Made Cream Cheese Spreads: Known locally as "schmear," their spreads include classic Plain Cream Cheese, Nova Scotia Lox Spread, and unique flavors like the highly-praised Cinnamon Sugar Cream Cheese.
• The Full Northeast Deli Experience: The menu extends beyond just bagels to include deli sandwiches, wraps, salads, and Kaiser Rolls—hard rolls often used in the Northeast for egg and deli sandwiches.
• Community Connection: The atmosphere is enhanced by New Jersey-themed memorabilia, maps for guests to pin their hometowns (celebrating both NJ and SC), and vocabulary signs that add a fun, authentic East Coast vibe to the Upstate establishment.

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For the best breakfast and lunch in Greenville, SC, or to inquire about catering or current hours, please use the following contact details:

Address: 1340 N Pleasantburg Dr, Greenville, SC 29607, USA

Phone: (864) 451-7349

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For South Carolina residents seeking a genuinely remarkable breakfast or lunch experience, Jersey Bagel Brothers offers several distinct reasons to choose them. Their ability to deliver on the "authentic Jersey bagel" promise is their biggest selling point, a quality that is rare to find outside of the New Jersey and New York regions. This makes the trip to Pleasantburg Drive an essential part of the local culinary routine, especially for those who appreciate the genuine article.

The single most iconic item worth choosing is the Taylor Ham & Cheese Sandwich (also commonly known as Pork Roll). At just $5.47, it offers a complete and culturally significant taste of New Jersey. This is not just a breakfast sandwich; it is a regional delicacy that is difficult to source and prepare correctly outside its native area. Trying this sandwich is an introduction to an entire East Coast tradition.

Beyond the signature sandwich, local patrons should explore these authentic options:

• The Bagel with Nova Scotia Lox Spread: This is the gold standard of bagel pairings. The quality of the Nova Scotia Lox blended into a fresh, velvety schmear on a chewy, fresh bagel is a true morning indulgence.
• The Cinnamon Sugar Cream Cheese: As noted in customer reviews, this house-made cream cheese is exceptionally popular and provides a delightful, sweet spread that pairs perfectly with a plain or cinnamon raisin bagel.
• The Poppy Seed Bagel (Untoasted): To fully appreciate the quality and freshness of the dough, try a savory bagel flavor like Poppy, Sesame, or Onion, as a New Yorker would—un-toasted—to experience the perfect internal softness and external crunch that the shop has mastered.
• The Flagel or Kaiser Roll: For those looking for a different texture or a bread base for their next sandwich, these items demonstrate the bakery's broader expertise in classic Northeast deli bread items.

Jersey Bagel Brothers successfully transports a beloved piece of Northeast culture to the South Carolina Upstate, promising a high-quality, authentic taste in every bite, whether you're a Jersey transplant or a local looking to try something new.

Jersey Bagel Brothers

1340 N Pleasantburg Dr, Greenville, SC 29607, USA