Noosh Kneads

Welcome to the vibrant world of New York's local culinary scene, where a passion for baking and community comes to life. In a city filled with diverse food options, Noosh Kneads stands out as a unique and dedicated bakery that has captured the hearts and palates of locals. This isn't your average bakery; it's a specialized operation focused on one thing: creating exceptional, artisanal challah. Founded by Lauren, a former investment banker who found her true calling in the art of baking, Noosh Kneads began as a way to share the joy of homemade challah with family and friends. It has since grown into a celebrated local business, known for its commitment to quality ingredients, creative flavors, and beautiful presentation. The name "Noosh" comes from the Farsi phrase "Noosheh Joon," which means "Bon Appétit," a heartfelt sentiment that perfectly encapsulates the warmth and care baked into every loaf.

The story of Noosh Kneads is one of passion and purpose. Lauren's Persian Jewish heritage has deeply influenced her business, instilling a strong value for bringing loved ones together over meals and celebrations. She believes that the braids of the challah bread symbolize love, peace, and unity—a meaning that became even more poignant during the pandemic when so many people were separated from their families. The business was a way to share a sense of togetherness and comfort, even from a distance. Lauren's dedication is evident in her use of organic, wholesome ingredients, including organic pasture-raised eggs and organic cane sugar whenever possible. This commitment to quality ensures that each challah is not only delicious but also a celebration of premium ingredients.

From classic to creative, Noosh Kneads has developed an impressive and ever-evolving menu of challah flavors. A constant stream of new and innovative combinations keeps customers coming back for more, eager to see what new creation will be offered next. This dedication to flavor and variety, combined with the personal touch of a small, local business, is what makes Noosh Kneads a true gem in the New York food landscape. For anyone looking to add a special, handcrafted touch to a meal or find a perfect gift, Noosh Kneads offers a culinary experience that is both deeply personal and professionally executed. It’s a testament to the power of a simple, well-made loaf of bread to bring people together and create lasting memories.

While Noosh Kneads operates out of a private location in New York, its products are highly accessible to the local community. The business has established a convenient pre-order system with a designated pick-up location, making it easy for New Yorkers to get their hands on these highly sought-after challahs. The primary public-facing location for pickups is at Seed + Mill in Chelsea Market. This arrangement not only provides a central and well-known spot for customers but also connects Noosh Kneads with another beloved local business.

Customers can place their orders online through the Noosh Kneads website, with a clear cutoff time to ensure all challahs are baked fresh for the weekly pickup. Orders must be placed before Wednesday morning at 10 AM ET for a Friday pickup at Seed + Mill. This system allows for meticulous planning and guarantees the highest quality and freshness for every customer. The pickup window is also generous, running from 11 AM to 7 PM on Fridays, accommodating a variety of schedules. This setup is perfectly suited for the fast-paced life of New Yorkers, who can conveniently pick up their freshly baked challahs to enjoy over the weekend, whether for a traditional Shabbat meal or a simple, delicious treat. The location within Chelsea Market adds to the experience, allowing customers to explore one of the city's most famous food destinations while collecting their order.

Noosh Kneads is dedicated to providing more than just bread; it offers a comprehensive, high-quality service centered around its artisanal challah. From the moment you place an order to the first bite, the experience is carefully curated.

• Online Pre-Ordering: The entire process is streamlined through their website, where customers can browse an array of flavors and place their orders for a specific pickup date. This system ensures that every challah is made to order, guaranteeing ultimate freshness.
• Custom Flavor Creation: Beyond the standard menu, Noosh Kneads is known for its creative "flavor of the week," a testament to Lauren's constant innovation. This service offers a delightful surprise and an opportunity to try something new, often leading to new additions to the permanent menu.
• Artisanal Challah: The core of the business is the meticulously handcrafted challah itself. Each loaf is braided with care and attention to detail, using high-quality, and often organic, ingredients. The result is a fluffy, moist, and flavorful bread that customers rave about.
• Gift Services: Customers often purchase Noosh Kneads challahs as gifts, and the business understands this perfectly. The challahs come beautifully wrapped and bagged, making them an impressive and thoughtful present for any occasion. Included are helpful cards with instructions on how to best store, refrigerate, or freeze the challah to maintain its quality.
• Charitable Contributions: A unique aspect of Noosh Kneads is its commitment to giving back to the community through "Noosh Charitable Kneads." A percentage of sales, as well as additional contributions from "flavor of the month" orders, are donated to various non-profit organizations. This practice adds a layer of purpose and community engagement to the business, allowing customers to feel good about their purchases.

What truly sets Noosh Kneads apart is its dedication to creating a unique and memorable product. The features and highlights of this local business go beyond the simple act of baking.

• Unique and Creative Flavors: Noosh Kneads is far from traditional. While they offer classic options, their specialty lies in imaginative and indulgent flavors. Customer reviews highlight creations like the "chocolate halva with sea salt" and "Kit Kat" challahs, which are described as "out of this world." These innovative twists on a classic bread make each bite an adventure.
• Commitment to Quality Ingredients: The founder’s dedication to sourcing organic and high-quality ingredients, such as organic pasture-raised eggs and organic cane sugar, is a major highlight. This ensures not only superior taste but also a more wholesome product.
• Exceptional Freshness and Presentation: Every challah is baked to order and comes beautifully wrapped and sealed to lock in freshness. The attention to detail in the packaging, including the useful storage cards, demonstrates a high level of care for the customer experience.
• The Story Behind the Brand: The personal story of Lauren, a former investment banker turning her passion into a business, resonates with many people. Her Persian Jewish heritage and the symbolic meaning she brings to the challah braids create a deep and authentic connection with her customers.

Noosh Kneads is located in the heart of New York, NY, and operates primarily as a private, online-order business.

Address: Private, New York, NY 10023, USA

Phone: (917) 426-1690

For all inquiries and to place an order, customers can visit the official website and follow the pre-order process. The best way to get in touch for custom orders or general questions is through their designated contact methods online. The phone number provided is a direct line to the business, ensuring you can reach them for any important questions regarding your order.

In conclusion, Noosh Kneads is a perfect fit for the discerning New York local seeking something special. It embodies the best of what a local business can be: passionate, community-oriented, and dedicated to a single, exceptional product. For those who value quality over quantity, and who appreciate the personal touch of a handcrafted item, Noosh Kneads is an ideal choice. The convenient pre-order and pickup system at a well-known location like Chelsea Market seamlessly integrates into a busy New Yorker's routine. Whether you are hosting a Shabbat dinner, looking for a unique and memorable gift, or simply want to treat yourself to a truly exceptional baked good, Noosh Kneads delivers. The rave reviews from customers speak for themselves, with many noting the unparalleled taste, creative flavors, and beautiful presentation. It’s more than just a bakery; it’s a source of joy, a symbol of togetherness, and a testament to the power of a dedicated baker. By supporting Noosh Kneads, you're not just buying a loaf of bread—you're celebrating a local New York story and sharing in a delicious tradition.

Noosh Kneads

Private, New York, NY 10023, USA