RBI Treats Introduce
In the bustling landscape of New York City, where businesses come and go, there are a few places that stand out not only for their products but for their unwavering commitment to customer service. RBI Treats, a bakery nestled in the heart of Midtown Manhattan, is one such establishment. While it offers an array of delicious baked goods, it has carved a special niche for itself by specializing in personalized corporate gifts and large-scale orders, particularly during high-demand seasons. This dual focus on both quality treats and reliable service makes it a unique and valuable resource for New Yorkers, from individuals looking for a personal indulgence to companies seeking a trustworthy partner for their gifting needs. This article will provide a comprehensive look at RBI Treats, exploring its location, its services, and the key features that make it a standout choice in the city.
RBI Treats has built a solid reputation based on its ability to deliver on its promises, especially when it matters most. As one customer review highlights, the bakery’s team, including key personnel like Tom Smallwood and Ron, goes above and beyond to ensure client needs are met, even during the hectic holiday season. This level of personalized attention and reliability is a rare find and a major asset for businesses and individuals who rely on timely and accurate delivery. The quality of the products themselves is also a major selling point. The cookies, for example, are highly praised for their deliciousness, so much so that one customer found a box of five lasting only two days—a true testament to their irresistible flavor. This blend of exceptional service and top-tier products is the cornerstone of the RBI Treats experience, setting it apart from more conventional bakeries.
The business model of RBI Treats is tailored to meet both personal and professional demands. While locals can drop in to pick up a few cookies for themselves, the bakery’s expertise in handling large, complex orders is what makes it truly unique. They demonstrate a seamless process from the initial inquiry to the final delivery, including services like packing personal cards into each box before shipment. This level of detail-oriented service is invaluable for clients who want to send a thoughtful and professional gift without the hassle of managing the logistics themselves. For New Yorkers, this means there is a reliable, local business that can handle everything from a small personal purchase to a major corporate gifting project with professionalism and care. The bakery's ability to exceed expectations, as demonstrated by the aforementioned review, solidifies its position as a go-to for many in the city.
RBI Treats is located at 247 W 38th St, New York, NY 10018, USA. This address places it in the heart of Midtown Manhattan, a vibrant and densely populated area that is a hub for business, theater, and retail. The bakery's location is particularly strategic, as it is situated in the Garment District, a part of Midtown that is home to numerous corporate offices and creative businesses.
Accessibility is a key advantage for RBI Treats. Its location on 38th Street makes it easily reachable for a wide range of customers. It is within a short walking distance of major transportation hubs, including the Times Square–42nd Street subway station, which serves a multitude of lines (1, 2, 3, A, C, E, N, Q, R, W, S, and 7). Additionally, the Port Authority Bus Terminal is nearby, making it a convenient stop for commuters traveling to and from New Jersey and other areas. For those working in the numerous office buildings in Midtown, the bakery is a simple and quick detour during a lunch break or on the way to or from work. The area is highly walkable, and its central location ensures that a visit to RBI Treats is a feasible option for a large number of New Yorkers, whether they are picking up a small personal order or coordinating a large business request.
RBI Treats is a bakery that specializes in gourmet baked goods, with a particular focus on cookies and personalized gifting services.
A list of their services includes:
- Delicious Cookies: The bakery is known for its high-quality cookies, which are praised by customers for their flavor and freshness.
- Corporate Gifting: A core service offering, providing customized and bulk orders of baked goods for companies to send to clients and employees.
- Personalized Packaging: The team offers to pack personalized cards or notes into each gift box, adding a thoughtful touch to corporate presents.
- Shipping and Delivery Management: The bakery provides reliable shipping services, handling the logistics of getting large orders to their destinations in a timely manner.
- Custom Orders: Their ability to handle and confirm specific requests, such as delivery dates, even during busy periods, is a key service that sets them apart.
RBI Treats has several key features and highlights that make it a standout business in New York City, particularly for those with specific gifting needs.
- Exceptional Customer Service: The personalized and responsive service from the team is a major highlight, as evidenced by a customer’s experience with Tom and Ron. Their willingness to communicate and exceed expectations is a core feature.
- High-Quality Products: The bakery's cookies are noted for being "delicious" and "irresistible," a testament to the quality of their ingredients and baking process.
- Reliability for Corporate Clients: The ability to handle large, complex orders and ensure timely delivery, especially during the demanding holiday season, is a crucial feature for businesses.
- Attention to Detail: The service of packing personal cards into each box shows a commitment to detail that elevates their gifting service beyond just a simple food delivery.
- Value for Price: The pricing for their shipping and handling services is described as "very reasonable," which adds to the overall value proposition for both individuals and companies.
For those interested in visiting or contacting RBI Treats, here is their contact information:
Address: 247 W 38th St, New York, NY 10018, USA
Phone: (212) 625-3369
For New Yorkers, RBI Treats is an excellent choice for a variety of reasons. It’s a bakery that goes beyond the standard retail model by offering specialized services that are invaluable in a professional city like New York. Whether you're a local resident craving a delicious cookie or a business professional looking for a reliable partner for your holiday or client gifting needs, RBI Treats is equipped to handle it all with grace and professionalism. The positive customer feedback about their service and products speaks volumes, showcasing a business that truly cares about its customers and delivers on its promises.
Its central location in Midtown Manhattan makes it easily accessible for a quick personal purchase, and its expertise in large-scale logistics makes it a trusted partner for companies. The combination of high-quality baked goods and a customer-centric approach to service makes it a standout establishment. In a city where finding reliable, personalized service can sometimes be a challenge, RBI Treats provides a welcome and refreshing experience. For anyone in the New York area, this is a bakery that is not only suitable but highly recommended for both its delicious treats and its dependable, professional service.
RBI Treats Details
Service options
- Dine-in
Accessibility
- Wheelchair-accessible entrance
- Wheelchair-accessible car park
Planning
- Quick visit
RBI Treats Photos

RBI Treats Location
RBI Treats Reviews
During the holiday season, I was a bit nervous that any company I would choose to order from would be less reliable due to the demand. This order was important because I was making it on behalf of a client to send as holiday gift. Prior to submitting the order, I reached out to the RBI team and confirmed that my client's delivery date could be met. Tom Smallwood reach out and not only confirmed our delivery request could be met, but exceeded it by over two weeks. We paid a very reasonable price for them to handle shipping. The day after we ordered this, I was warmly greeted by Ron and Tom when dropping off personal cards that their team packed into each box prior shipment. While there I bought a few cookies for myself. The box of 5 lasted two days, but only because I saved half of one cookie for day 2. End of story.
December 30 · Darrin Chin
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